Trans World Entertainment – Listener Viewing Station
Trans World Entertainment Corporation asked Razorfish to design a touch-screen user interface and front-end application for their next generation Listener Viewing Station. We designed an engaging and intuitive touch-screen interface that allowed:
- users to listen to music, view movie trailers and preview games through search and browse functionality or by scanning a product
- the purchase of digital downloads and placing of special orders on out-of-stock items
- Scan and Win, through recognition of a customer loyalty card
- seamless display on a PC-based kiosk or custom-made tablet device
- easy customization through use of color, typography and logo, to reflect additional TWEC retail brands
- integration with 3rd party database and related store systems
The result was a overwhelmingly successful launch – the viewing station had exceptional customer adoption and acceptance.
