Augment Your Reality with RockstAR

Apr 07, 2010 by in Augmented Reality, Experience Design, Multi-touch, Portfolio, Touchscreen


We recently created an experience named RockstAR which features augmented reality and multi-touch technology. It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr), good ole fashioned Rock n Roll and a little 80s video game nostalgia. We also can’t leave out the pink rug – one of the most important parts of any experience.

The application is the first demonstration of the Razorfish Vision Framework (RVF) and it is integrated with our Razorfish Touch Framework (RTF). The experience was featured at several SXSW Interactive Conference 2010 events including the Razorfish and Microsoft parties.

Stay tuned as we’ll be posting a behind-the-scenes tech walkthrough in the next week.


    User Comments

    • Lynn Marentette Today

      RockStar looks like it would be a fun activity for a party for kids of any age!

    2 Trackbacks / Pingbacks for this entry

    • RockstAR (Augmented Reality) Experience Demo

      [...] For more info check out the blog entry​2010/​04/​augment-your-reality-with-rockstar/​ [...]

    • Become the Rock Star you always knew you were.

      [...] You spend your days in a shirt and tie or a business suit, but deep down inside you know you were meant for better things.  In your loins you can feel a Rod Stewart or ZZ Top  itching to get out.  Well now you can indulge your fantasy and become the drug taking, womanising, sharp dress rock stud that God intended you to be.  Well, OK that might be taking things a bit far but you can get a little bit closer to your dream thanks to an innovative demonstration  from Razorfish. [...]

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