Audi City London is Contagious

Dec 12, 2012 by in 5D, Experience Design, Kinect, Multi-touch, News, Retail, Technology, Touchscreen

Most Contagious, that is.

We’re excited to announce that Audi City London has claimed Contagious Magazine’s Most Contagious Retail Award at a ceremony today in London. This experience was a year-long collaborative effort between Audi and a wide range of partners, and was launched near Piccadilly Circus just ahead of the summer Olympics. It is delivered by one of the most technologically advanced retail environments ever created and features a variety of multi-touch displays for configuring your Audi from millions of possible combinations. Once you’ve created your personalized Audi at this groundbreaking dealership, you can toss it onto one of the floor-to-ceiling digital “powerwalls” to visualize and explore your configuration at a true 1:1 scale. Audi City London is a true dealership of the future and an effort we were proud to be part of.

Photo: Gaurav Singh

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