Author Archive

Can’t Make it to SFO? Experience Flight Deck Right Here

Mar 25, 2014 by in 5D, Experience Design, Kinect, Multi-touch, Portfolio, Projection, Retail, Technology, Touchscreen, Travel


While Flight Deck is best experienced in person, you can get a quick fly-through of the experience right now. What is Flight Deck? Read all about it here.


Audi City Berlin Launched

Feb 05, 2014 by in 5D, Experience Design, Microsoft Kinect, Mobile, Multi-touch, News, Portfolio, Retail, Technology, Touchscreen

First London, then Beijing and now Berlin: Audi City has transformed the dealership experience in ways never before seen. It’s delivered by one of the most technologically advanced retail environments ever created and features a variety of multi-touch displays for configuring your Audi from millions of possible combinations. Personalize your Audi then toss it onto one of the floor-to-ceiling digital “powerwalls” to visualize and explore your configuration at a true 1:1 scale. Audi City is a true dealership of the future and an effort we are proud to be part of.






RZRShop Highlights from NRF

Jan 27, 2014 by in 5D, Augmented Reality, Experience Design, Kinect, Mobile, Multi-touch, News, Portfolio, Projection, Retail, Technology, Touchscreen

From a surfboard designer that comes to life right before your eyes, to a one-of-a-kind, dual screen Kinect beach soccer game, RZRShop was a huge hit at this year’s National Retail Federation Annual Convention and Expo. Check out some of the highlights.

Tags: ,

The Biggest Thing in Retail is Actually Pretty Small: Welcome to #RZRShop

Jan 13, 2014 by in 5D, Experience Design, Kinect, Microsoft Surface, Mobile, Multi-touch, Near Field, News, Portfolio, Retail, Technology, Touchscreen


For this year’s National Retail Federation Annual Convention and Expo, we’ve built a highly interactive, surf-and-sand-inspired shopping experience. Built inside a uniquely portable container, RZRShop creates big moments inside a smaller, more nimble retail footprint. Digital meets physical with a Perceptive Pixel-powered surfboard designer that comes to life right before your eyes. And battle lines are drawn with a one-of-a-kind, dual screen Kinect beach soccer game and smart vending experience. Powered by the Razorfish 5D Retail Platform, RZRShop seamlessly connects a variety of devices to attract customers, drive product engagement and arm store associates with more contextualized tools. The end result is a fun and personal experience—the way shopping should be.

Visit for more information, and visit us in Microsoft booth #2703 to experience RZRShop for yourself.

Big Ideas Come in Small Packages

Jan 08, 2014 by in 5D, Experience Design, Microsoft Kinect, News, Retail, Technology, Touchscreen

NRF Container

Our container arrived at New York’s Javits Center this morning where our team is prepping for next week’s National Retail Federation annual convention and expo. What’s in the container? Stay tuned.

Tags: , ,

We’re Building the Next Big Thing

Jan 07, 2014 by in 5D, Experience Design, Kinect, Microsoft Kinect, Multi-touch, Retail, Technology, Touchscreen

Stay tuned to find out what it is.

From The Razorfish Client Summit: An Interview with Jonathan Hull and Jeremy Lockhorn

May 14, 2013 by in News


Razorfish Emerging Experiences on Display at Publicis Groupe’s Investor Day

Apr 23, 2013 by in News

At the London Investor Day, Publicis Groupe’s top executives showcased market-defining tools that have been developed to enable clients to communicate more effectively with their consumers. Included was the Razorfish Emerging Experiences group and its 5D platform. Attendees were introduced to it (pictured above) during a presentation of Audi City, a next-generation dealership built with 5D.

Around the World in… Seven Days

Feb 28, 2013 by in News

From the Digital Signage Expo in Las Vegas to the Mobile World Congress in Barcelona, the Razorfish Emerging Experiences group has teams around the world working on a myriad of exciting projects. We’re building our newest lab in San Francisco, working with the Audi team in Frankfurt and hopping from New York to Atlanta to Seattle, Austin and Portland. We even have someone hitting the slopes at Telluride (but we don’t think that qualifies as work). Watch this space to see how these projects unfold.


Some highlights from retail’s big show

Jan 16, 2013 by in 5D, News, Retail, Technology

After weeks of hard work, sleepless nights and countless cups of coffee, we unveiled the latest iteration of our groundbreaking 5D Retail Experience Platform at Retail’s Big Show: The National Federation of Retail’s 102nd Annual Convention & EXPO. We had fun showing off  how 5D can customize, personalize and seamlessly synchronize the shopping experience, the biggest hits being the co-shopping feature and our synchronized transparent displays. We’re preparing a post focusing on some of the emerging trends in retail, but wanted to share some of the highlights from the two day event. If you weren’t able to make it in person, you can check out the experience here: And be sure to follow us on Twitter and Facebook for all the latest news and events coming from the Razorfish Emerging Experiences Group.


Creating the next big thing in retail is no easy task, but when you get to work with some amazing technology, it can be a lot of fun. Pictured above, Razorfish Emerging Experiences Associate Director Ryan Kellogg is seen hooking up our brand new transparent displays.


Some of the amazing brands that received a hands-on demonstration included Macy’s (pictured above with CEO Terry Lundgren on the far right), Ralph Lauren, Lowes, Walmart, Tesco, Toys“R”Us, Estée Lauder, Louis Vuitton, Loreal, UNIQLO, H&M, Levi’s, Wells Fargo, Staples, Total Wine, Swarovski, Gucci and Moods of Norway… just to name a few.


We presented the 5D platform to dozens of international delegations, including this one from Brazil (which had to be translated in real-time).


Our experience was one of the most popular at the event and was visited frequently by the media, including American Public Media’s Marketplace (seen above with Razorfish Emerging Experiences Vice President Jonathan Hull).


And when it was all over, we had the fun task of tearing it all down (which was a lot faster than putting it all up).