The customer is presented with an interactive experience that leverages Zune’s innovative product features, like the largest screen for video playback and wireless music sharing. The customer is provided with detailed product information on the key differentiators from iPod. In addition, unique creative executions were used to build the brand using innovative technology, for example, the use of 3-D modeling. The experience was extensible to allow for easy content updates in order to increase retention and repeat visitors.

• users to listen to music, view movie trailers and preview games through search and browse functionality or by scanning a product
• the purchase of digital downloads and placing of special orders on out-of-stock items
• Scan and Win, through recognition of a customer loyalty card
• seamless display on a PC-based kiosk or custom-made tablet device
• easy customization through use of color, typography and logo, to reflect additional TWEC retail brands
• integration with 3rd party database and related store systems

The result was a overwhelmingly successful launch – the viewing station had exceptional customer adoption and acceptance.

Founded in 2008, Razorfish Emerging Experiences is a cross-functional team composed of strategists, artists, experience designers, and technologists. We’re part of the Razorfish Strategy & Innovation practice led by Shannon Denton.

You may have heard of some of our work such as AT&T Surface rollout, Woodgrove Financial and the Razorfashion application.

Our focus is on innovation, with an emphasis on emerging experiences and technologies. R&D is an important part of what we do. Some of these efforts are visible on this blog. As you can see, we have been doing a lot of work with touch interfaces such as Surface and other experiences like touch walls and multi-touch technologies like NextWindow and N-Trig.  Steve Dawson, Technology Lead, Razorfish Emerging Experiences, has plenty more to share in his posts on this blog. Mobile experiences are finally hot in the USA (thank you Steve Jobs) so we’ve been doing a lot of work in this area as well. We’ve also been working heavily with mapping providers like Virtual Earth, Google and ESRI. Lastly, we’ve been partnering with the Razorfish media and marketing team to deliver social capabilities as well. Think of the mash-up possibilities: touch + mobile + mapping + social media = very exciting!  One more thing before I move off of this topic; R&D it’s not just for technologists!  Our artists and experience designers are constantly pushing the limits and finding new ways to design experiences on emerging platforms as Luke Hamilton, Creative Lead, Razorfish Emerging Experiences, will tell you in his posts.

We’ve also been very busy this last year building solutions for our clients. Our digital ecosystem thought leadership is being put to good use for many of our retail – digital in-store clients. More on retail and our digital ecosystem thinking in future posts.

We’re just getting warmed up.

I hope you find this blog useful. I’m Jonathan Hull, Director, Razorfish Emerging Experiences. Feel free to drop me a note @ jonathan.hull@razorfish.com