Razorfish + Emerging Experiences

EE is once again in Europe and this time we brought RockstAR to Cannes Lions.

The Cannes Lions International Advertising Festival is the world’s biggest and most prestigious international advertising award festival, with more than 22,500 entries from all over the world. The Festival is attended by over 6,000 delegates from 90 countries.

Microsoft Tag recently came out of beta and the team asked us to help them make the announcement at Cannes Lions with the RockstAR experience at the Microsoft Experience Center (shown above). Microsoft Tag is a QR code technology that allows you to scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more. You can design custom Tags (color or b&w) and through the Microsoft Tag online tools you can manage and track analytics on their performance. It’s a great tool for advertisers across multiple channels.

As you may already know we integrated it into RockstAR so that users can snap a pic of the Tag in the experience and instantly download their RockstAR photos. It seemed like a good fit given the nature Cannes as an entertainment destination. And of course we integrated the usual social components like Twitter, Flickr and Facebook.

In the spirit of the World Cup we’ve added players from all over the world for users to interact with.

Despite Fedex losing some of our equipment, the event was a huge success (good thing Steve always has a backup). After all this isn’t our first rodeo with the Microsoft Tag team.

Luckily we didn’t blow up any computers, however we did have a blast getting exclusive access to experience the new Xbox Kinect technology! We can’t wait to get our hands on this technology, the possibilities are endless.

Check out the rest of our photos on Flickr. (even more photos and videos coming soon!)

Viva la France!

Our team was asked to help launch the Microsoft Windows Phone 7 project at Mobile World Congress 2010. The project was a whirlwind experience – starting with 5 weeks of design/development and 11 days of deployment and support that spanned 2 continents and countless late nights. It was all worth it when Steve Ballmer made the introduction and we were all a part of history as the next generation in mobile experiences was announced to the 50k MWC attendees and a larger worldwide audience.  The people lucky enough to be in attendance couldn’t wait to get their hands on the experience we built.

We setup 10 touchscreens in 2 locations and the experiences were in constant use. Microsoft has since taken the touchscreens to countless other events including MIX10, SXSW 2010, CES, CTIA and many many more.

In addition to the touchscreen experiences, we also worked with our Seattle team to produce a microsite experience that would allow those not in attendance to get a taste of the phone.

We recently created an experience named RockstAR which features augmented reality and multi-touch technology. It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr), good ole fashioned Rock n Roll and a little 80s video game nostalgia. We also can’t leave out the pink rug – one of the most important parts of any experience.

The application is the first demonstration of the Razorfish Vision Framework (RVF) and it is integrated with our Razorfish Touch Framework (RTF). The experience was featured at several SXSW Interactive Conference 2010 events including the Razorfish and Microsoft parties.

Stay tuned as we’ll be posting a behind-the-scenes tech walkthrough in the next week.

We’ve been very busy since the Windows Phone 7 Series experience launch in Spain, and there’s plenty more excitement over the next couple of weeks. We will be announcing the Razorfish Vision Framework at this year’s SxSW Interactive Conference. We have created a prototype application that is a mixture of Augmented Reality and Multi-touch called RockstAR and will be showcasing it at the Razorfish hosted cocktail party on Saturday the 13th at the Paradise bar. Come by and augment your reality!

Also …

Below is a quick list of the conferences we’re at in March. Please let us know if you are also attending and we’ll make sure you get a chance to check out our experiences.

• GDC 2010 (March 9-13, SanFran) – Lesley just returned from San Francisco, CA where we helped Microsoft showcase the WP7S experience in their Game Developers Conference booth.
• SxSW 2010 Interactive (March 12-15, Austin) – We’re hosting a panel on the 12th, please come interact with us as we discuss “Touch + The Holy Grail of Delight” at 2pm http://my.sxsw.com/events/event/6124. We are also launching a fun new AR experience for the Razorfish cocktail party. Finally we will be at the Microsoft Speakeasy event showcasing the WP7S experience.
• MIX10 (March 15-17, Vegas) – @stevedawson and @hulljon will be attending the conference. The WP7S experience will also be making an appearance … with updated content!
• CTIA (March 22-25, Vegas) – WP7S experience will be out in force at this international wireless conference.

A quick thanks to all the peeps that helped out with RockstAR:

• Steve – @stevedawson
• Luke – @lhamilton
• Alex – @alexn
• Dung – @dungtienle
• Sara – @saragiessen
• Heather – @heathergately
• Jonathan – @hulljon

Greetings from Mobile World Congress in Barcelona!

We are excited to announce that we’ve been working with Microsoft on the launch of their next-generation mobile operating system, Windows Phone 7 Series. Steve Ballmer and the Windows Phone team announced Windows Phone 7 Series moments ago. As part of the launch, we’ve unveiled multi-touch experiences which emulate the user interface of the mobile devices. These experiences allow conference attendees and members of the press to experience Windows Phone 7 Series for the first time, flicking and gesturing through the 3D user interface and learning about the key features of the operating system on 40″ monitors.

Be sure to check out the Windows Phone 7 Series experience at the Microsoft booth (#1D19). Also join us at Hotel Catalonia (across the plaza from the MWC event) where the Windows Phone team is hosting members of the public and press for hands-on demonstrations of Windows Phone 7 Series.

We’ll be updating throughout the day with behind-the-scenes photos and videos from the booth and press events – stay tuned!

8:11am (+1 GMT) – Day 1, World Mobile Congress.  Steve Dawson (Technology Lead, Razorfish Emerging Experiences) and Luke Hamilton (Creative Lead, Razorfish Emerging Experiences) at the Windows Phone booth early in the morning (see below).  The Razorfish team collaborated closely with the Windows Phone 7 team.  Luke, Steve and team put in some late nights and weekends to make the touch experiences come to life. [jonathan hull]

3:59 (+1 GMT) – holy cow there are droves of people watching the press conference! (see below) [lesley young]

4:20 (+1 GMT) – the Windows Phone 7 Series touchscreen experience is live! [@stevedawson]

4:21 (+1 GMT) – as well as the online demo of the Windows Phone 7 Series, enjoy! [@lhamilton]

4:43 (+1 GMT) – having fun watching all the press interact with the giant 40″ demo of the phone (see below) [@lhamilton]

5:15 (+1 GMT) – we just posted pictures from the launch event setup to our flickr account … its been a tough, but fun 6 days [@lhamilton]

5:32 (+1 GMT) – users getting a hands on demo of the actual phone experience [@stevedawson]

5:58 (+1 GMT) – the Windows Phone team giving interactive demos on the big ass phone (see below) [jonathan hull]

Hey, we’re going offline now, thanks so much for the touchscreen and online teams in Atlanta, Austin, Portland and Seattle that made this come together in under 4 weeks.

As part of our rapid prototyping process we will sometimes shoot quick little videos to share with our clients – its easier than hauling equipment all over the country . This video was shot on one of our 55″ multi-touch displays for the Windows Phone team just before heading over to Mobile World Congress in Barcelona.

Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.

The Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.

As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.

Watch the above video as we walk you through the Razorfone experience. We’d love to hear your feedback!

Fast Company, after a couple of “Killer Apps” articles (11 Killer Apps and 5 More Killer Apps), has finally compiled a Complete Guide for everyone to enjoy. Obviously this list will probably be outdated in a week with all the cool stuff coming out (hehe), however we’re proud to announce that 3 apps from the Razorfish Emerging Experiences teams have made the list!

For more info on each app …

• Surface Table Toss
• DaVinci: Microsoft Surface Physics Illustrator
• Amnesia Razorfish Staff Directory on Microsoft Surface

Congrats to all the other companies that made the list too. Keep up the good work!

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

Watch the above video as we walk you through the Razorfashion experience.

See it. Love it. Share it. Find it.

model photo credit: *katanaz-stock

Extending social experiences to the digital out-of-home and retail environment is a growing trend. One of the advantages of Microsoft Surface over other technologies is supporting engaging social experiences. The table-top form-factor and massively multi-touch input (more than 52 concurrent touches) lends itself well to support multi-user social interaction. Here are some of the ways we have used Microsoft Surface to support social experiences.

At the 2008 Razorfish Client Summit, the Seattle office created a social experience that allowed attendees to place their badge on Surface to enter a raffle for a free XBOX and bid on guitar signed by the “fifth Beetle” George Martin. In addition, attendees could form connections between eachother using the Surface table – as connections were made, behind-the-scenes we would e-mail each attendee the other person’s contact information. The client summit experience was extended for the Razorfish Atlanta Open House. Badges were tagged and guests congregated around the table to exchange information and connect with people that shared similar interests.

Recently our friends in the Neue Digitale / Razorfish in Germany created a social application for the Microsoft Xtopia conference named “Event Connect” that allowed attendees to access their Facebook account on Surface. Users could exchange photos of the event and send friend requests to eachother within the experience. This same experience was recently re-skinned by the Austin office and featured at the 2009 Razorfish SXSW party.

The Amnesia Razorfish office in Australia printed Surface tags on their business cards . When placed on Surface, these cards can access a variety of social feeds, including blog posts, Twitter updates and photos from Flickr. Check out video of the application here.