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	<title>Razorfish + Emerging Experiences &#187; Steve Dawson</title>
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	<link>http://emergingexperiences.com</link>
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		<title>The Razorfish Emerging Experiences team takes on ReMIX South</title>
		<link>http://emergingexperiences.com/2011/08/remixsouth/</link>
		<comments>http://emergingexperiences.com/2011/08/remixsouth/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 20:59:50 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Tablet]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[WPF]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=1163</guid>
		<description><![CDATA[The Razorfish Emerging Experiences team showed up in force for the ReMIX South conference. Luke Hamilton presented &#8220;The Interface Revolution&#8221;, a discussion about emerging tablet technologies and what they mean for consumers. He also provided best practices for creating tablet experiences and key insights on how to bring these interfaces across multiple devices. Jarrett Webb [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/08/remixsouth.jpg"><img class="alignnone size-full wp-image-1172" title="ReMix South" src="http://emergingexperiences.com/wp-content/uploads/2011/08/remixsouth.jpg" alt="ReMix South" width="576" height="344" /></a></p>
<p>The Razorfish Emerging Experiences team showed up in force for the <a href="http://remixsouth.com/" target="_blank">ReMIX South</a> conference. Luke Hamilton presented &#8220;The Interface Revolution&#8221;, a discussion about emerging tablet technologies and what they mean for consumers. He also provided best practices for creating tablet experiences and key insights on how to bring these interfaces across multiple devices. Jarrett Webb presented &#8220;An Introduction to Kinect Development&#8221; providing insight on how to get started building experiences for the Kinect hardware. Steve Dawson and Alex Nichols were &#8220;Kinecting Technologies&#8221; which recreated scenes from famous Sci-Fi movies utilizing the Kinect combined with other advanced technologies.</p>
<p>While not presenting at the event, the team enjoyed presentations by Albert Shum, Arturo Toledo, Rick Barraza, Josh Blake and many other experts in the fields of Kinect, Tablet/Mobile development and UX/Design.</p>
<p>For those who are interested, we encourage you to <a href="/files/ReMixSouthKinect.zip">download the code</a> for the Kinecting Technologies presentation. In order to run the samples, you&#8217;ll need:</p>
<ul>
<li><a href="http://research.microsoft.com/en-us/um/redmond/projects/kinectsdk/" target="_blank">Kinect for Windows SDK</a></li>
<li><a href="http://www.microsoft.com/downloads/en/details.aspx?FamilyID=bb0f72cb-b86b-46d1-bf06-665895a313c7" target="_blank">Microsoft Speech Runtime</a> (x86 version)</li>
<li><a href=" http://www.microsoft.com/downloads/en/details.aspx?FamilyID=1b1604d3-4f66-4241-9a21-90a294a5c9a4&amp;displaylang=en" target="_blank">Microsoft Speech SDK</a></li>
<li><a href="http://go.microsoft.com/fwlink/?LinkId=220942" target="_blank">Kinect Language Pack</a></li>
</ul>
<p>Additionally, the voice-control home automation sample requires the <a href="http://www.x10.com/promotions/sw31a_activehome_hmp.html?TWENTY11" target="_blank">X10 ActiveHome Pro Hardware</a> and the <a href="http://www.activehomepro.com/sdk/sdk-info.html" target="_blank">X10 ActiveHome Pro SDK</a>.</p>
<p>Thanks go out to the organizers of ReMIX South for putting together a wonderful event. We&#8217;ll see you next year!</p>
<p>Watch the session videos <a href="http://vimeo.com/channels/remixsouth">here</a>.</p>

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		<title>CES 2011 Recap</title>
		<link>http://emergingexperiences.com/2011/01/ces-2011-recap/</link>
		<comments>http://emergingexperiences.com/2011/01/ces-2011-recap/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 18:02:16 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Ecosystem]]></category>
		<category><![CDATA[Digital In Store]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Touchscreen]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=984</guid>
		<description><![CDATA[The Consumer Electronics Show was back for 2011 and our team was on the ground in Las Vegas. We have a number of initiatives going on at CES this year. First, our team was involved in the Microsoft Surface 2.0 launch. We’ve been working with the Surface team for a few months on the next [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/ces2011.jpg"><img class="alignnone size-full wp-image-1026" title="CES 2011" src="http://emergingexperiences.com/wp-content/uploads/2011/01/ces2011.jpg" alt="" width="576" /></a></p>
<p>The <a href="http://www.cesweb.org/" target="_blank">Consumer Electronics Show</a> was back for 2011 and our team was on the ground in Las Vegas. We have a number of initiatives going on at CES this year.</p>
<p>First, our team was involved in the <a href="http://www.microsoft.com/surface/" target="_blank">Microsoft Surface 2.0</a> launch. We’ve been working with the Surface team for a few months on the next generation of Surface. We’ve been porting our applications to run on the latest version. We can proudly announce that we are Surface 2.0 ready and we look forward to supporting the new platform and bringing the solution to our clients. The Microsoft Surface announcement caught the media by surprise – it’s been over 3 years since the original Surface was announced. The new device is faster, leaner and costs less than the previous version of Surface. We’ll have an in-detail analysis of Microsoft Surface 2.0 posted on the blog shortly.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/surface.jpg"><img class="alignnone size-full wp-image-994" title="Surface" src="http://emergingexperiences.com/wp-content/uploads/2011/01/surface.jpg" alt="" width="576" /></a></p>
<p>Second, we were involved in the launch of another experience for one of our clients. We created a solution that will be experienced by millions of consumers in the market. Unfortunately our involvement must remain confidential so we can’t go into too many details. Let’s just say it was definitely one of those opportunities that we could not pass up!</p>
<p>We took the opportunity to explore the trade show floor in an effort to educate ourselves on the latest technology offerings. We hope to bring some of these technologies to our clients in 2011. Here are some of the technologies that we’ve got our eye on.</p>
<h3><span style="font-weight: normal;">Tablets</span></h3>
<p><span style="font-weight: normal;"><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/tablets.jpg"><img class="alignnone size-full wp-image-995" title="CES 2011 Tablets" src="http://emergingexperiences.com/wp-content/uploads/2011/01/tablets.jpg" alt="" width="576" /></a></span></p>
<p>2011 has been declared the “year of the tablet”. There were certainly no shortage of tablets at CES. In fact, about 80 new tablet form-factor devices were announced at CES this year.</p>
<p>From a hardware perspective, tablets are getting thinner, lighter and more powerful thanks to innovation around chip technology from companies like Intel, ARM, nVidia and Qualcomm. There are a variety of new form-factors hitting the market. The <a href="http://ces2011.asus.com/photos/eee/eee-pad-transformer/" target="_blank">Eee Pad Transformer</a> tablet can be docked in a base which transforms the device into a traditional laptop form-factor. The <a href="http://www.dell.com/content/topics/topic.aspx/global/products/landing/en/inspiron?c=us&amp;l=en" target="_blank">Dell Inspiron Duo</a> tablet features a reversible screen to accomplish the same thing.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/tablets2.png"><img class="alignnone size-full wp-image-998" title="CES 2011 Tablets" src="http://emergingexperiences.com/wp-content/uploads/2011/01/tablets2.png" alt="" width="576" /></a></p>
<p>There were a variety of different screen sizes available. One of the interesting debates between amongst members of our team was around the usefulness of the small screen tablets. These “tweener” devices feature screens between the size of a typical phone and an iPad. The smaller size means they are more portable than an iPad, however they still can’t fit in your pocket and they can’t make phone calls.</p>
<p>One of the most impressive devices was the <a href="http://us.blackberry.com/playbook-tablet/" target="_blank">BlackBerry Playbook</a>. The device features a brilliant user interface which makes use of NUI design principals – direct interaction of content through the use of gestures. In addition, the performance of the device was exceptional. We can’t wait to start developing for this platform.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/blackberry_playbook.jpg"><img class="alignnone size-full wp-image-999" title="Blackberry Playbook" src="http://emergingexperiences.com/wp-content/uploads/2011/01/blackberry_playbook.jpg" alt="" width="576" /></a></p>
<p>For the first time, we had the opportunity to see the new <a href="http://www.engadget.com/2011/01/06/googles-android-3-0-honeycomb-for-tablets-a-guided-tour-of-the/" target="_blank">Android Honeycomb</a> tablet OS. The exerience is decidedly Android retaining much of the same design language. Improvements have been made to the user interface to take into account the additional tablet real-estate. In all honesty, we were slightly disappointed with the user interface. We were hoping for something game-changing from Google and instead, they delivered an experience that was transitional, not transformational.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/android_honeycomb.jpg"><img class="alignnone size-full wp-image-1002" title="Android Honeycomb" src="http://emergingexperiences.com/wp-content/uploads/2011/01/android_honeycomb.jpg" alt="" width="576" /></a></p>
<p>One of the major disappointments was the lack of direction from Microsoft on tablet devices. We were crossing our fingers for an announcement around a tablet operating system that was lightweight and provided an exceptional user experience similar to what is being provided on Windows Phone 7 platform. And we wanted this platform soon.</p>
<p>Microsoft did acknowledge they are behind in the space. Right now, their story is positioning Windows 8 as the solution for tablets by supporting system-on-a-chip architecture. By supporting this hardware platform, Microsoft will be able to deliver Windows experiences on tablet devices while taking into account battery life and OS performance.</p>
<p>Unfortunately, no announcements were made around the Windows 8 user interface. Delivering an exceptional tablet UI will be essential to their strategy. It is likely Microsoft will adopt the “Metro” design language currently being used for Windows Phone 7 and Microsoft Surface 2.0.</p>
<h3>Gesture Control and Natural Interaction</h3>
<p>With the release and success of <a title="XBox Kinect" href="http://www.xbox.com/en-US/kinect" target="_blank">Xbox Kinect</a>, the gesture control market is heating up. Much like the original iPhone brought touch interaction into the mainstream by putting millions of devices in the hands of consumers, Xbox Kinect will do the same for gesture control. The way we interact with computers is fundamentally changing and we are getting in on the ground floor.</p>
<p><a title="DaVinci Kinect" href="/2010/12/davinci-goes-touchless-with-xbox-kinect/">We’ve taken the opportunity to develop for the Kinect platform</a>, however we were looking for a commercial-grade solution to bring to our clients. Enter <a title="PrimeSense" href="http://www.primesense.com/" target="_blank">PrimeSense</a>.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/primesense.jpg"><img class="alignnone size-full wp-image-1004" title="PrimeSense" src="http://emergingexperiences.com/wp-content/uploads/2011/01/primesense.jpg" alt="" width="576" /></a></p>
<p>PrimeSense licenses their technology to Microsoft for use in the Xbox Kinect, therefore they seemed like the perfect partner to deliver the hardware and software to support commercialized gesture control solutions. We are actively working with PrimeSense to develop for their platform. Their OpenNI initiative hopes to create a framework for standardization of natural interface development across devices.</p>
<p>We see gesture control technology being used in an in-home setting and also in retail environments. This technology can be utilized to create at-home shopping experiences which combine natural interaction and augmented reality. Imagine being able to virtually try on clothes from the comfort of your own home. Or order a pizza with a flick of the wrist from the comfort of your couch.</p>
<p>We have been champions of the use of interactive experiences in the retail environment and we have the statistics to prove it. To date, the majority of our experiences have utilized touch. This technology provides a new user interaction paradigm and offers an entirely new world of possibilities in the retail space.</p>
<h3>Touch Screens</h3>
<p>Touch screen technology is evolving rapidly. Devices are becoming larger, cheaper and more reliable. Exciting new form-factors and multi-touch hardware will help us deliver new experiences to our clients in 2011.</p>
<p><a title="3M Touch Systems" href="http://solutions.3m.com/wps/portal/3M/en_US/TouchSystems/TouchScreen/" target="_blank">3M Touch Systems</a> has exciting new hardware and form-factors hitting the market which utilize their massively multi-touch projected capacitive technology. This technology provides extremely stable multi-touch that supports a large amount of touch points. 3M is brining 23” and 32” screen sizes to the market. In additional, the screens can be integrated into a multi-device array to build large size touch wall and table experiences.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/3M.jpg"><img class="alignnone size-full wp-image-1006" title="3M Touch Wall" src="http://emergingexperiences.com/wp-content/uploads/2011/01/3M.jpg" alt="" width="576" /></a></p>
<p>We also had some hands-on time with systems from <a href="http://multi-touch-screen.com/" target="_blank">PQ Labs</a> and <a href="http://multitouch.fi/" target="_blank">Multitouch.fi</a>. Both vendors offer touch solutions that are unique and exceptional. We look forward to working with these companies in the future.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/multitouchfi.jpg"><img class="alignnone size-full wp-image-1007" title="multitouch.fi" src="http://emergingexperiences.com/wp-content/uploads/2011/01/multitouchfi.jpg" alt="" width="576" /></a></p>
<h3>Display Technology</h3>
<p>Displays are getting thinner, lighter and more energy efficient. 3D technology is also evolving quickly. Much like last year, 3D display technology was everywhere. The most impressive innovation in the 3D TV space comes from LG. They demonstrated how their 3D technology has been standardized – every TV on display in their booth could utilize the same pair of glasses to deliver an exceptional 3D experience. They also demonstrated flicker-less 3D which produced a better 3D picture than we’ve seen on any other consumer device.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/lg3d.jpg"><img class="alignnone size-full wp-image-1009" title="LG 3D" src="http://emergingexperiences.com/wp-content/uploads/2011/01/lg3d.jpg" alt="" width="576" /></a></p>
<p>The glasses-less 3D technology was a disappointment. There isn’t enough discernable depth with the current iteration of the technology. Certainly this will change over time, however the promise of ditching the glasses has yet to be fulfilled. We wouldn’t be surprised if this changes in 2011.</p>
<h3>In-Car Technology</h3>
<p>Ford had the major innovations in the automotive space. The <a href="http://www.ford.com/electric/focuselectric/2012/" target="_blank">Ford Focus Electric</a> vehicle was announced along with an update to the <a href="http://www.ford.com/technology/electric/drivinganev/?tab=AllElectricDashboard" target="_blank">MyFord Touch</a> interface. The interface features a number of enhancements including the ability to visualize your destination and alert the driver if there isn&#8217;t adequate charge in the vehicle&#8217;s battery. In addition, an efficiency coach monitors your driving habits to advise changes to your driving style and an &#8220;Emotive Display&#8221; visualizes butterflies when you are driving in a way that adds range to your vehicle.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/focus.jpg"><img class="alignnone size-full wp-image-1013" title="Ford Focus Electric" src="http://emergingexperiences.com/wp-content/uploads/2011/01/focus.jpg" alt="" width="576" /></a></p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/myfordtouch.jpg"><img class="alignnone size-full wp-image-1012" title="MyFord Touch" src="http://emergingexperiences.com/wp-content/uploads/2011/01/myfordtouch.jpg" alt="" width="576" /></a></p>
<p>MyFord Mobile was also announced. The app allows you to locate charging stations, unlock doors and find the location of the vehicle. In addition, the app goes social with driving behavior monitoring &#8211; achievements are awarded once certain milestones are met. These achievements can be shared on Facebook.</p>
<p><a href="http://emergingexperiences.com/wp-content/uploads/2011/01/myfordmobile.jpg"><img class="alignnone size-full wp-image-1014" title="MyFord Mobile" src="http://emergingexperiences.com/wp-content/uploads/2011/01/myfordmobile.jpg" alt="" width="576" /></a></p>

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		<title>DaVinci Goes Touchless With XBox Kinect</title>
		<link>http://emergingexperiences.com/2010/12/davinci-goes-touchless-with-xbox-kinect/</link>
		<comments>http://emergingexperiences.com/2010/12/davinci-goes-touchless-with-xbox-kinect/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 21:50:23 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Microsoft Kinect]]></category>
		<category><![CDATA[DaVinci]]></category>
		<category><![CDATA[Gesture]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[Physics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[WPF]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=961</guid>
		<description><![CDATA[The launch of Xbox Kinect has caused much excitement in the open source community. In the last few weeks, developers have managed to tap into the hardware with impressive results. We&#8217;ve seen applications ranging from gesture-based experiences to 3D imaging. We&#8217;ve taken this exciting opportunity to port our popular DaVinci experience to the Kinect platform. [...]]]></description>
			<content:encoded><![CDATA[<p><object width="576" height="324" data="http://vimeo.com/moogaloop.swf?clip_id=17358021&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=17358021&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" /></object></p>
<p>The launch of <a href="http://www.xbox.com/kinect" title="Xbox Kinect">Xbox Kinect</a> has caused much excitement in the open source community. In the last few weeks, <a href="http://www.engadget.com/2010/11/10/open-source-kinect-camera-driver-now-available-for-download/" title="Open Source Kinect Drivers">developers</a> have managed to tap into the hardware with impressive results. We&#8217;ve seen applications ranging from gesture-based experiences to 3D imaging.</p>
<p>We&#8217;ve taken this exciting opportunity to port our popular <a href="http://emergingexperiences.com/2009/05/davinci-microsoft-surface-physics-illustrator/" title="DaVinci Surface Physics Illustrator">DaVinci experience</a> to the Kinect platform. Gestures are used to create objects and control the physics of the environment. Your hands appear in the interface which allows you to literally grab objects out of thin air and move them in the environment. Additional gestures allow you to affect the gravity, magnetism and &#8220;planetary attraction&#8221;.</p>
<p>To date, many of the experiments in gestural interface development have not taken into account the hands. Unfortunately, the result is an experience that isn&#8217;t precise &#8211; users have no context of where they are interacting in the virtual space and 1-to-1 manipulation of objects in a scene proves difficult. By using an clenched hand to signify &#8220;grabbing&#8221; an object and an open hand to signify &#8220;releasing&#8221; an object, we are able to create experiences with an higher level of precision which can mimic a touch based experience. In fact, we&#8217;ve created a Kinect plugin to enable our entire suite of touch-based experiences to work with gestures &#8211; more videos to come!</p>
<p>Gesture-based interaction is great when touch isn&#8217;t practical. For instance, on a large screen projected display as shown in the video above it is difficult or physically impossible to control the entire area using touch. Using a technology like Kinect, we can create a virtual canvas in mid-air in front of the user. Interactions within this virtual canvas space are projected into the experience as shown in the DaVinci example.</p>
<p>To be honest, we had a blast playing with this experience. It definitely fulfilled all of our Star Wars fantasies of controlling objects with your mind. We&#8217;ll be adding more features in the coming weeks including the Darth Vader death grip. Stay tuned!</p>
<p>&#8220;Control, control, you must learn control.&#8221; &#8211; Yoda</p>

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		<title>RockstAR on Tour: Web 2.0 Expo San Francisco</title>
		<link>http://emergingexperiences.com/2010/05/rockstar-on-tour-web-20-expo-san-francisco/</link>
		<comments>http://emergingexperiences.com/2010/05/rockstar-on-tour-web-20-expo-san-francisco/#comments</comments>
		<pubDate>Mon, 10 May 2010 00:33:23 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multi-touch]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Touchscreen]]></category>
		<category><![CDATA[Microsoft Tag]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[rockstAR]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[vision framework]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[WPF]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=838</guid>
		<description><![CDATA[We took the show on the road for the Web 2.0 Expo in San Francisco. We worked with the Microsoft Tag team to bring the RockstAR augmented reality experience to the event. Since we were running the experience in the Microsoft booth, we decided to add some new characters &#8211; the most popular of which being [...]]]></description>
			<content:encoded><![CDATA[<p>We took the show on the road for the Web 2.0 Expo in San Francisco. We worked with the <a href="http://www.microsoft.com/tag/" target="_blank">Microsoft Tag</a> team to bring the <a href="http://emergingexperiences.com/2010/04/augment-your-reality-with-rockstar/" target="_blank">RockstAR augmented reality experience</a> to the event.</p>
<p><img class="alignnone size-full wp-image-842" title="web20-1" src="http://emergingexperiences.com/wp-content/uploads/2010/05/web20-1.jpg" alt="web20-1" width="576" height="518" /></p>
<p>Since we were running the experience in the Microsoft booth, we decided to add some new characters &#8211; the most popular of which being Steve Ballmer:</p>
<p><img class="alignnone size-full wp-image-840" title="ballmer_shot2" src="http://emergingexperiences.com/wp-content/uploads/2010/05/ballmer_shot2.jpg" alt="ballmer_shot2" width="576" height="370" /></p>
<p>We used the experience as a way to engage with conference attendees and demonstrate an innovative use of Microsoft Tag technology. As conference attendees had their RockstAR snapshot taken, we&#8217;d ask them to download the tag reader application to their mobile device. Afterwards, they could take a snapshot of the Microsoft Tag and retrieve their photo. We took <a href="http://www.flickr.com/photos/razorfishee/sets/72157623911803627/" target="_blank">over 300 photos at the event</a>.</p>
<p><img class="alignnone size-full wp-image-843" title="web20-2" src="http://emergingexperiences.com/wp-content/uploads/2010/05/web20-2.jpg" alt="web20-2" width="576" height="518" /></p>
<p>The RockstAR experience is another example of how you can use tag technology to extend an interactive in-store experience to a customers&#8217; mobile device. Wishlists, shopping carts, mobile content delivery, product ratings &amp; reviews and wayfinding are some of the examples of how tag technology can be used to change the way people shop in retail.</p>
<p>Check out our <a href="http://www.flickr.com/photos/razorfishee/sets/72157623909227333/" target="_blank">pictures from the event</a>.</p>

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		<title>The Technology Behind RockstAR</title>
		<link>http://emergingexperiences.com/2010/04/the-technology-behind-rockstar/</link>
		<comments>http://emergingexperiences.com/2010/04/the-technology-behind-rockstar/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 19:09:23 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Lab]]></category>
		<category><![CDATA[Multi-touch]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[NextWindow]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[rockstAR]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Touch Framework]]></category>
		<category><![CDATA[Touchscreen]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vision framework]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[WPF]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=782</guid>
		<description><![CDATA[We recently had the opportunity to debut the RockstAR experience at SXSW &#8211; check out video of the experience in action. We like to think of it as the classic photo booth taken to the next level with augmented reality, multi-touch and social integration. Let’s go behind-the-scenes and take a look at both the software and [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">We recently had the opportunity to debut the RockstAR experience at SXSW &#8211; check out <a href="/2010/04/augment-your-reality-with-rockstar/" target="_blank">video of the experience in action</a>. We like to think of it as the classic photo booth taken to the next level with augmented reality, multi-touch and social integration. Let’s go behind-the-scenes and take a look at both the software and hardware that brings this experience to life.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-788" title="RockstAR" src="http://emergingexperiences.com/wp-content/uploads/2010/04/rockstar_intro.jpg" alt="RockstAR" width="576" height="310" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">First, let’s talk software. The application was built on the recently announced Razorfish Vision Framework. The framework provides a platform to power augmented reality, gestural and other vision-based experiences. For the RockstAR experience, we are analyzing each frame coming from an infrared camera to determine if faces are found in the crowd. Once a face is detected, it is assigned a unique ID and tracked. Once we receive a lock on the face, we can pass position and size information to the experience where we can augment animations and graphics on top of the color camera feed. This technology has a variety of uses. For instance, face tracking can be used to track impressions on static or interactive digital experiences in the retail environment. Here is a screenshot taken from the debug-mode of the experience which shows the face tracking engine at work using the infrared camera.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-784" title="face tracking" src="http://emergingexperiences.com/wp-content/uploads/2010/04/face_tracking.jpg" alt="face tracking" width="576" height="378" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">In addition to the vision-based technology, the experience was fully multi-touch enabled – users can gesture on a virtual joystick to swap out bands and snap pictures.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-791" title="joystick" src="http://emergingexperiences.com/wp-content/uploads/2010/04/joystick.jpg" alt="joystick" width="576" height="310" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">Because the classic photo booth experience is a social activity, we took it to the next level with <a href="http://twitter.com/RockstAR_feed" target="_blank">twitter</a> and <a href="http://www.flickr.com/photos/razorfishee/sets/72157623614178906/" target="_blank">Flickr</a> integration. As pictures were snapped, we’d immediately make them available online. A QR code was rendered with each picture to quickly allow users to navigate to the RockstAR photo on their mobile device. Once the experience is extended to mobile, users can email the pictures to their friends, set it as wallpaper, re-tweet it to their twitter followers, etc.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-793" title="RockstAR twitter and flickr" src="http://emergingexperiences.com/wp-content/uploads/2010/04/twitter_flickr.png" alt="RockstAR twitter and flickr" width="576" height="380" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">Let’s move on to hardware. Unfortunately, you can’t purchase infrared AR-ready cameras at your local Walmart&#8230; at least not until Project Natal comes out later this year. Therefore, we needed to build a dual-camera system that would support the face tracking in infrared and the color video feed for display on the screen. We decided to go with 2 commercial-grade Firefly MV cameras with custom lenses.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-796" title="camera" src="http://emergingexperiences.com/wp-content/uploads/2010/04/camera.jpg" alt="camera" width="576" height="320" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">One of the cameras we modified to see only infrared light by replacing the IR-blocking filter with a IR band-pass filter. This allows only a narrow range of infrared light to reach the camera CCD.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-797" title="infrared filter" src="http://emergingexperiences.com/wp-content/uploads/2010/04/infrared_filter.png" alt="infrared filter" width="576" height="213" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal" style="clear:both;">We also purchased and tested a variety of infrared illuminators. These are used to illuminate the environment with invisible infrared light allowing the infrared camera to accurately track faces in low-light conditions.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-798" title="infrared illuminator" src="http://emergingexperiences.com/wp-content/uploads/2010/04/infrared_illuminator.png" alt="infrared illuminator" width="576" height="250" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal">Sparks were flying as we fused the color and infrared cameras together &#8212; just another day at the office.</p>
<p class="MsoNormal"><object width="576" height="324" data="http://vimeo.com/moogaloop.swf?clip_id=10618178&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10618178&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" /></object></p>
<p class="MsoNormal">We created a portable rig for the camera and infrared illuminators. Adjustable camera mounts and industrial strength velcro provide flexibility and portability across a variety of installations.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-824" title="rig2" src="http://emergingexperiences.com/wp-content/uploads/2010/04/rig2.png" alt="rig2" width="576" height="266" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal">We used a presentation remote clicker as an alternative way to drive the experience. We primarily used it as a remote camera trigger which allowed us to quickly snap pictures of unsuspecting people from a distance.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-805" title="clicker" src="http://emergingexperiences.com/wp-content/uploads/2010/04/clicker.jpg" alt="clicker" width="576" height="326" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal">The experience was powered by a 55&#8243; multi-touch screen and a CPU provided by <a href="http://www.dfitech.com/" target="_blank">DFI Technologies</a>. We&#8217;ve been working with DFI to build PCs that will power the next-generation of interactive experiences. These PCs are small form factor and can be mounted behind the multi-touch screen.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-825" title="dfi" src="http://emergingexperiences.com/wp-content/uploads/2010/04/dfi.jpg" alt="dfi" width="576" height="294" /></p>
<p class="MsoNormal" style="clear:both;">
<p class="MsoNormal">Last but not least, we bring you the pink rug. We can&#8217;t reveal too much information about this technology&#8230; we need to keep some things secret. Just know that it is critical to the overall experience.</p>
<p class="MsoNormal"><img class="alignleft size-full wp-image-827" title="rug" src="http://emergingexperiences.com/wp-content/uploads/2010/04/rug.jpg" alt="rug" width="576" height="275" /></p>
<p class="MsoNormal">

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		<title>Windows Phone 7 Series Launch &#8211; Day 3</title>
		<link>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-3/</link>
		<comments>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-3/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:27:38 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://emergingexperiences.com/?p=714</guid>
		<description><![CDATA[Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event. Members of the press and blogging community have been recording video of the experience throughout the conference. These [...]]]></description>
			<content:encoded><![CDATA[<p><object width="576" height="324" data="http://vimeo.com/moogaloop.swf?clip_id=9539625&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9539625&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=f2993f&amp;fullscreen=1" /></object></p>
<p>Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event.</p>
<p>Members of the press and blogging community have been recording video of the experience throughout the conference. These videos have begun appearing online &#8211; here are a couple of the videos we&#8217;ve found:</p>
<ul>
<li><a href="http://www.youtube.com/watch?v=M-30XRO4Wxw" target="_blank">http://www.youtube.com/watch?v=M-30XRO4Wxw</a></li>
<li><a href="http://www.youtube.com/watch?v=HDYgMGUCvj4" target="_blank">http://www.youtube.com/watch?v=HDYgMGUCvj4</a></li>
<li><a href="http://www.youtube.com/watch?v=lYW2hL9ZTPE" target="_blank">http://www.youtube.com/watch?v=lYW2hL9ZTPE</a></li>
<li><a href="http://www.youtube.com/watch?v=gkHmmjRhgLk" target="_blank">http://www.youtube.com/watch?v=gkHmmjRhgLk</a></li>
<li><a href="http://www.youtube.com/watch?v=RDLG9vJohjE" target="_blank">http://www.youtube.com/watch?v=RDLG9vJohjE</a></li>
</ul>

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		<title>Windows Phone 7 Series Launch &#8211; Day 2</title>
		<link>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-2/</link>
		<comments>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-2/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 09:00:03 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://emergingexperiences.com/?p=706</guid>
		<description><![CDATA[After a long night of celebrating the successful launch of Windows Phone 7 Series in Barcelona, we are back at the Windows Phone booth at Mobile World Congress. The crowds are still huge and the experiences are running great. Each experience is collecting touch and interaction information in the background &#8211; we are going to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day2-booth.jpg" alt="day2-booth" title="day2-booth" width="576" height="432" class="alignleft size-full wp-image-707" /><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day2-booth3.jpg" alt="day2-booth3" title="day2-booth3" width="576" height="768" class="alignleft size-full wp-image-708" /></p>
<p>After a long night of celebrating the successful launch of Windows Phone 7 Series in Barcelona, we are back at the Windows Phone booth at Mobile World Congress. The crowds are still huge and the experiences are running great. Each experience is collecting touch and interaction information in the background &#8211; we are going to begin processing this information to determine how many sessions we are seeing, average session time, the most popular areas of the experience, etc. We will use this information as a guide to optimize the experience for the next event.</p>
<p><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day2-booth2.jpg" alt="day2-booth2" title="day2-booth2" width="576" height="768" class="alignleft size-full wp-image-709" /><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day2-crowd.jpg" alt="day2-crowd" title="day2-crowd" width="576" height="432" class="alignleft size-full wp-image-710" /></p>
<p>The Windows Phone team is showing live projected demonstrations of the device in the theatre area &#8211; these demonstrations are attracting huge crowds.</p>

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		<title>Windows Phone 7 Series Launch &#8211; Day 1</title>
		<link>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-1/</link>
		<comments>http://emergingexperiences.com/2010/02/windows-phone-7-series-launch-day-1/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 08:28:53 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
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		<guid isPermaLink="false">http://emergingexperiences.com/?p=679</guid>
		<description><![CDATA[Members of the press camped out at the Windows Phone press lounge located across the plaza from Mobile World Congress. Because of the huge turnout for the announcement, much of the press watched the launch event live from the downstairs press lounge. After the show, we launched 6 experiences at this location allowing members the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-690" title="day1-conference1" src="http://emergingexperiences.com/wp-content/uploads/2010/02/day1-conference1.jpg" alt="day1-conference1" width="576" height="768" /></p>
<p>Members of the press camped out at the Windows Phone press lounge located across the plaza from Mobile World Congress. Because of the huge turnout for the announcement, much of the press watched the launch event live from the downstairs press lounge. After the show, we launched 6 experiences at this location allowing members the press to touch and interact with Windows Mobile 7 Series for the first time.</p>
<p><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day1-conference21.jpg" alt="day1-conference21" title="day1-conference21" width="576" height="432" class="alignleft size-full wp-image-692" /></p>
<p>Members of the press who weren&#8217;t able to watch the event in the theatre or the press lounge huddled around screens outside in the reception area. We went live with 2 experiences at this location.</p>
<p><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day1-crowds1.jpg" alt="day1-crowds1" title="day1-crowds1" width="576" height="432" class="alignleft size-full wp-image-694" /></p>
<p>Conference attendees watching the event live at the Windows Phone booth at Mobile World Congress. We had an additional 2 experiences running at this location.</p>
<p><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day1-pictures1.jpg" alt="day1-pictures1" title="day1-pictures1" width="576" height="768" class="alignleft size-full wp-image-695" /><img src="http://emergingexperiences.com/wp-content/uploads/2010/02/day1-pictures2.jpg" alt="day1-pictures2" title="day1-pictures2" width="576" height="432" class="alignleft size-full wp-image-696" /></p>
<p>Cameras were out as the interface was unveiled for the first time. The phone interface design was kept a secret up until launch day. Preventing pictures and other leaks of information from making it to the press turned out to be a huge undertaking. The Windows Phone team went to great lengths to prevent leaks &#8211; in fact, many of the Microsoft employees working on the team never had the opportunity to see the interface until launch day. We based our experience off of some hands-on time in Redmond and videos of the experience. Our team was able to reverse-engineer the design, animation and interaction of the user interface. Accuracy was extremely important and we had to ensure the design and motion in our experience was a perfect re-creation of the experience on the actual device. We built the experience on top of the <a href="http://emergingexperiences.com/2009/05/razorfish-multi-touch-framework/" target="_blank">Razorfish Touch Framework</a>. Using the framework allowed us to rapidly develop the application from scratch in under 4 weeks.</p>
<p>The product launch was a huge success and the Windows Phone team has been celebrating in Barcelona. The reaction from the <a href="http://www.nytimes.com/2010/02/16/technology/16phone.html?em" target="_blank">press</a> and <a href="http://www.engadget.com/2010/02/15/editorial-engadget-on-windows-phone-7-series/" target="_blank">blog community</a> has been overwhelmingly positive. The conference is far from over but so far we are off to a great start!</p>

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		<title>Razorfish &amp; Audi Take Windows 7 for a Spin!</title>
		<link>http://emergingexperiences.com/2009/11/razorfish-audi-take-windows-7-for-a-spin/</link>
		<comments>http://emergingexperiences.com/2009/11/razorfish-audi-take-windows-7-for-a-spin/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:09:58 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[Multi-touch]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Touchscreen]]></category>
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		<category><![CDATA[Touch Framework]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[WPF]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=559</guid>
		<description><![CDATA[  The Razorfish EE team has been kicking the tires on Windows 7 for almost a year prior to product launch. With great success we’ve been running the Razorfish Touch Framework (RTF) on Windows 7 across a number of multi-touch displays. Recently our Neue Digitale office in Germany had the opportunity to port the Audi [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Windows 7 Launch Event, Germany" src="http://emergingexperiences.com/wp-content/uploads/2009/11/win7_audi_04.jpg" alt="Windows 7 Launch Event, Germany" width="576" height="324" /></p>
<p> </p>
<p>The Razorfish EE team has been kicking the tires on Windows 7 for almost a year prior to product launch. With great success we’ve been running the <a title="Razorfish Touch Framework" href="/2009/05/razorfish-multi-touch-framework/" target="_self">Razorfish Touch Framework</a> (RTF) on Windows 7 across a number of multi-touch displays. Recently our <a title="Neue Digitale" href="http://www.neue-digitale.de/" target="_blank">Neue Digitale</a> office in Germany had the opportunity to port the <a title="Audi Car Configurator" href="/2009/09/audi-car-configurator-on-surface/" target="_self">Audi Configurator</a> Surface experience to Windows 7 for the Windows 7 launch event. Utilizing the RTF, the team was able to bring the Microsoft Surface experience to Windows 7 in under a week. This makes the Audi Configurator, not only the first Windows 7 multi-touch application on the German market, but also a tool which is hardware independent and can be installed on a variety of multi-touch enabled devices.</p>
<p> </p>
<p><img title="Windows 7 Launch Event" src="http://emergingexperiences.com/wp-content/uploads/2009/11/win7_audi_01.jpg" alt="Windows 7 Launch Event" width="576" height="324" /></p>
<p> </p>
<p>We also had the opportunity to test drive with an experimental multi-touch hardware device named “dreaMTouch” manufactured by <a href="http://www.elektrosil.com/produkte/touchsysteme/real-multipoint-touch" target="_blank">Elektrosil Systeme der Elektronik GmbH</a> for the Windows 7 launch. We recently worked with the device for the <a title="DMEXCO" href="http://www.dmexco.de/" target="_blank">DMEXCO</a> (Digital Marketing Exposition Conference) in Germany where we showcased the <a title="Razorfashion" href="/2009/05/introducing-the-razorfashion-retail-experience/" target="_self">Razorfashion</a> application and our other multi-touch experiences. The device supports an incredible 32 simultaneous touches on a 46&#8243; screen. The device itself only measures a few inches thick. The dreaMTouch is now available for purchase.</p>
<p> </p>
<p><img style="margin-right:16px;" title="Windows 7 Launch Event" src="http://emergingexperiences.com/wp-content/uploads/2009/11/win7_audi_02.jpg" alt="Windows 7 Launch Event" width="280" height="157" /><img title="Windows 7 Launch Event" src="http://emergingexperiences.com/wp-content/uploads/2009/11/win7_audi_03.jpg" alt="Windows 7 Launch Event" width="280" height="157" /></p>
<p> </p>
<p>Check out more <a title="Windows 7 Launch - Audi configurator" href="http://www.flickr.com/photos/razorfishee/sets/72157622595012491/detail/">pictures of the Windows 7 Launch Event</a> featuring the Audi Car Configurator.</p>

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		<title>We&#8217;re Taking the Show on the Road</title>
		<link>http://emergingexperiences.com/2009/11/were-taking-the-show-on-the-road/</link>
		<comments>http://emergingexperiences.com/2009/11/were-taking-the-show-on-the-road/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:47:11 +0000</pubDate>
		<dc:creator>Steve Dawson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Digital Ecosystem]]></category>
		<category><![CDATA[Digital In Store]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[Multi-touch]]></category>
		<category><![CDATA[Neue Digitale]]></category>
		<category><![CDATA[NextWindow]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Touch Framework]]></category>
		<category><![CDATA[Touchscreen]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://emergingexperiences.com/?p=546</guid>
		<description><![CDATA[&#160; We&#8217;ve been busy traveling the globe demonstrating our touch experiences. The reaction from clients and the industry has been great &#8211; we’ve met some wonderful people along the way. Recently we were at the Microsoft Vendor Fair showing our Surface and vertical multi-touch experiences. With the Windows 7 release, the excitement within Microsoft is [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Microsoft Vendor Fair" src="http://emergingexperiences.com/wp-content/uploads/2009/11/vendor_fair_2009.jpg" alt="Microsoft Vendor Fair" width="576" height="548" /></p>
<p>&nbsp;</p>
<p>We&#8217;ve been busy traveling the globe demonstrating our touch experiences. The reaction from clients and the industry has been great &#8211; we’ve met some wonderful people along the way. Recently we were at the Microsoft Vendor Fair showing our Surface and vertical multi-touch experiences. With the Windows 7 release, the excitement within Microsoft is understandable. Much like our other clients, we’re working with Microsoft in realizing the potential of touch related experiences from a sales and marketing perspective. To see evidence of this look no further than the <a href="http://www.pcmag.com/article2/0,2817,2354960,00.asp" target="_blank">Microsoft retail store</a>.</p>
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<p><img title="dmexco" src="http://emergingexperiences.com/wp-content/uploads/2009/11/rfnd_dmexco_2009.jpg" alt="dmexco" width="576" height="324" /></p>
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<p>Razorfashion goes international. We jumped at a chance to support our <a title="Neue Digitale" href="http://www.neue-digitale.de/" target="_blank">Neue Digitale</a> team in Germany at <a title="DMEXCO" href="http://www.dmexco.de/" target="_blank">DMEXCO</a> (Digital Marketing Exposition Conference). To support the effort, we&#8217;ve been working with a company in Germany on an experimental multi-touch device named dreaMTouch. Once we figured out how to get the pre-release device through customs, we were able to integrate the hardware with the Microsoft-based <a title="Razorfish Touch Framework" href="/2009/05/razorfish-multi-touch-framework/" target="_self">Razorfish Touch Framework</a> in under a day. Since integrating with the hardware was so easy, we decided to feature the <a title="Razorfashion" href="/2009/05/introducing-the-razorfashion-retail-experience/" target="_self">Razorfashion</a> application during the conference as well.</p>
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