Razorfish + Emerging Experiences

We’ve been very busy since the Windows Phone 7 Series experience launch in Spain, and there’s plenty more excitement over the next couple of weeks. We will be announcing the Razorfish Vision Framework at this year’s SxSW Interactive Conference. We have created a prototype application that is a mixture of Augmented Reality and Multi-touch called RockstAR and will be showcasing it at the Razorfish hosted cocktail party on Saturday the 13th at the Paradise bar. Come by and augment your reality!

Also …

Below is a quick list of the conferences we’re at in March. Please let us know if you are also attending and we’ll make sure you get a chance to check out our experiences.

• GDC 2010 (March 9-13, SanFran) - Lesley just returned from San Francisco, CA where we helped Microsoft showcase the WP7S experience in their Game Developers Conference booth.
• SxSW 2010 Interactive (March 12-15, Austin) - We’re hosting a panel on the 12th, please come interact with us as we discuss “Touch + The Holy Grail of Delight” at 2pm http://my.sxsw.com/events/event/6124. We are also launching a fun new AR experience for the Razorfish cocktail party. Finally we will be at the Microsoft Speakeasy event showcasing the WP7S experience.
• MIX10 (March 15-17, Vegas) - @stevedawson and @hulljon will be attending the conference. The WP7S experience will also be making an appearance … with updated content!
• CTIA (March 22-25, Vegas) - WP7S experience will be out in force at this international wireless conference.

A quick thanks to all the peeps that helped out with RockstAR:

• Steve - @stevedawson
• Luke - @lhamilton
• Alex - @alexn
• Dung - @dungtienle
• Sara - @saragiessen
• Heather - @heathergately
• Jonathan - @hulljon

As part of our rapid prototyping process we will sometimes shoot quick little videos to share with our clients - its easier than hauling equipment all over the country ;). This video was shot on one of our 55″ multi-touch displays for the Windows Phone team just before heading over to Mobile World Congress in Barcelona.

The Microsoft Surface technology offers such great possibilities. Consider how we solved one of man’s greatest challenges – how to watch multiple NCAA March Madness games simultaneously. These are the wonders of what you can create while working at the office late. Notice how the interface allows us to easily switch between live feeds as the games are in progress. This is just another example of how Microsoft Surface technology can deliver an innovative and engaging customer experience.

A childhood favorite – Table Toss - is transformed using Microsoft Surface technology. Like the old fashioned game, Surface Table Toss involves players taking turns at tossing a bean bag towards a target. However, in this version, the target is a bulls-eye created on a very expensive table (Note: No Surface tables were injured in the making of this game). Scoring is determined by the distance of each bean bag from the center bulls-eye. Each bean bag contains a unique Microsoft Surface tag to associate the score to each player. The combination of a baseball theme and photo-realistic particle effects creates a one-of-a-kind experience on Surface. While this game is fun for the whole family, we do not recommend throwing other items at the table, even if you lose.

Ever wonder what your co-worker three cubes over did last weekend? Our friends at Amnesia Razorfish in Australia made it easy to find out with a Microsoft Surface staff directory application. The application uses Surface tags printed on all Amnesia Razorfish business cards to show extra information about employees such as blog posts, tweets and Flickr photos. Recommended for business purposes only, not for spying on your coworkers.