At our recent Razorfish Client Summit in Las Vegas, Emerging Experiences asked our fellow fish to submit 6 seconds of creativity for our clients and partners to vote on within “The Lab”. Utilizing the Vine application, our employees around the world created 6 second shorts that expressed their creative side. We then fed specifically tagged Vine videos (#razorfishcreativity) into a unique multitouch experience for our clients and partners to vote on. Vine doesn’t have an official API, so we had to get a bit “creative” on the technology side to pull this off.
What were the results? Well, lets just say the entries were varied… From stop-motion Rubik’s Cubes, to creative mashups of Bob Lord over lunch, each entry showcased individuality and our collective creative spirit. Overall our clients loved the experience and their ability to vote on their favorites. So which fish won?
(insert drumroll here)
1st Place: Moritz Bosselmann
2nd Place: Matisse Miller
3rd Place: Tomoko Fushimi-Haack
Who said it doesn’t pay to be creative? Thank you to all the fish that entered and to our clients and partners that participated in the experience.