Get your hands on the 5D experience by embarking on a unique shopping journey that utilizes a variety of platforms and technologies, including a first of it’s kind, seamlessly-synchronized transparent interactive display wall. It’s located in the Microsoft booth (1005) on Level 3. And to see more of 5D in action, head on over to emergingexperiences.com/5D.
Our lab is buzzing with activity as the team prepares for the National Retail Federation’s 102nd Annual Convention & EXPO in New York. On display will be the latest iteration of Razorfish 5D— the world’s first cross-device, cross-OS, connected retail platform. Launched at last year’s NRF convention, 5D has already been launched in several markets and was used to create Audi City London, a one-of-a-kind immersive virtual showroom. This year we’re showing how our platform can power customized, personalized and seamlessly synchronized shopping experiences. We threw in some augmented reality and a bunch of transparent displays as well.
Our team will be demonstrating the 5D experience in booth #1005 on Level 3 of the Jacob K. Javits Convention Center. If you can’t make the show, be sure to follow us on Twitter to get the latest updates.
We’re excited by the launch of a revolutionary showroom experience for a premiere automotive brand. After a year of collaboration between Audi and a wide range of partners, Audi City has launched near Piccadilly Circus in London, ahead of the 2012 Olympics.
Audi City London is a groundbreaking dealership experience delivered by one of the most technologically advanced retail environments ever created. The digital environment features multi-touch displays for configuring your Audi vehicle from millions of possible combinations. Your personalized car is visualized in photorealistic 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can toss your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car configuration in life-size scale. From here, you can use gestures to interact with your personalized vehicle, exploring every angle and detail in high resolution using Kinect technology.
A purely digital showroom can’t deliver on the tactile experience of buying a car. Therefore, a store associate can save your configuration on a RFID-enabled USB stick and guide you into a personal consultation area that features a variety of tactile objects. These objects help the customers get hands-on with the materials of the vehicle including car exterior color and finish options and interior upholstery options. Each of these tangible objects are digitally-tagged through RFID technology. You can bring bring any of these physical objects over to the configurator experience and the corresponding exterior paint finishes and interior options will automatically update your vehicle configuration.
When purchasing a car, the customer journey occurs across multiple channels. In order to integrate and simplify the car buying process, we’ve allowed customers to retrieve their online car configurations in the showroom environment. In addition, any car configuration made in the showroom is synchronized to your personal USB stick. Simply pop in the USB stick at home and the web-based configurator is automatically launched with the exact car configuration you created in the showroom. This allows Audi to deliver a “start anywhere, end anywhere” buying cycle for the customer, which has proven elusive for retailers.
Not only is Audi City a premier showroom environment, the dealership concept represents a fundamental shift in retail strategy for the brand. This new small-footprint retail format brings Audi closer to their customers, not only geographically but also emotionally. The smaller-footprint concept will launch in metropolitan environments and reach a younger urban and digitally-enabled demographic. After hours, the environment will serve as a cultural center in the larger community by playing host to readings, round-table discussions and art exhibitions.
“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer” says Peter Schwarzenbauer, Member of the Board of Management at Audi. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information. Thus, with Audi City we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.”
Audi announced at the London launch that 20 showrooms in other major international cities will follow by 2015.
Anticipation has been building for years.
The expectation has always been that our lives will be transformed by new technologies. Everything from travel to sports and entertainment would be made new again…redefined.
And now, thanks to Delta and Madison Square Garden in partnership with Razorfish, that time has finally arrived.
Delta Air Lines’ Touch the Future of Travel and a newly refreshed yet still iconic Madison Square Garden is here.
In addition to the 11,000 square foot lounge which features select menus, multi-screen event coverage, and a clear view of professional athletes entering the arena through a glass hallway, we’ve created a unique experience for VIPs.
A personalized, curated way for travelers to discover new destinations, collecting content from around the globe and enjoying fantastic vistas that transport them into the magic of destination travel and discovery.
Delta’s Touch the Future of Travel is about unique inspiration, easier access to what you want, when you want it, and sharing travel ideas with friends…and Razorfish with Delta is making it all happen.
We recently partnered with London-based technology company, Bodymetrics, to develop a means for online shoppers to buy clothes from the comfort of their couch. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit?
Yup, thanks to BodyMetrics’ 3D body-scanning technology, which is based off of the same PrimeSense scanners and camera tech as the Microsoft Kinect, shoppers are able to have their body dimensions scanned in and saved to an online profile. Just think of it like the transport room in Star Trek … if Scotty had a bit of an online shopping problem.
Once users have created their profile and saved their body data, they can virtually try on a wide range of clothing types such as jeans, dresses, skirts and tops from tons of partner retailers. As each piece of clothing is mapped to the on-screen avatar’s body, the user is able to see the exact fit of the item thanks to a visual overlay that depicts the tight spots of the garment. No more guessing games when you buy that pair of jeans online – you get the perfect fit, every time.
The icing on the cake – retailers get to benefit from a drastic drop in their store return rates since their customers can finally purchase with confidence. That, coupled with the exponential momentum and increased basket-size of eCommerce purchases means great things for apparel companies. Plus, you don’t have to listen to some phony sales associate squawking about how fabulous you look in those jeans – just take a look for yourself!
When it comes to travel, people care more about where they’re going than how they’re getting there. Delta Airlines understands this and asked Razorfish’s Emerging Experiences team to create an engaging experience for the WIRED Holiday Store in NYC. We wanted to tap into users’ imagination and sense of playfulness so that they walk away from the experience thinking about what kind of destinations they want to go to next and, of course, Delta.
In four (4) weeks we concepted, designed, developed and launched The Untravel Idea – a new, personal way for leisure travelers to encounter destinations. We wanted users to touch the future of travel.
The experience gives people an open-ended, creative experience that puts the user in control. First users choose the type mood they are looking for on their next getaway. From there users can select from a wide variety of relevant words that match their mood, and when put together, show them a range of destination possibilities. The result is a beautiful montage of photographic imagery that will transport the user’s imagination.
To extend the experience beyond the store, users are prompted to use their mobile device to snap a pic of a QR tag associated with each destination that allows them to explore additional destination info, video and travel packages.
The event was a complete success. People couldn’t wait to see where Delta would take them next. The Takeaway – Delta is not just an airline; they’re giving me new ways to discover travel destinations.
This is the future of travel … and it’s just the beginning.
Our team was asked to help launch the Microsoft Windows Phone 7 project at Mobile World Congress 2010. The project was a whirlwind experience – starting with 5 weeks of design/development and 11 days of deployment and support that spanned 2 continents and countless late nights. It was all worth it when Steve Ballmer made the introduction and we were all a part of history as the next generation in mobile experiences was announced to the 50k MWC attendees and a larger worldwide audience. The people lucky enough to be in attendance couldn’t wait to get their hands on the experience we built.
We setup 10 touchscreens in 2 locations and the experiences were in constant use. Microsoft has since taken the touchscreens to countless other events including MIX10, SXSW 2010, CES, CTIA and many many more.
In addition to the touchscreen experiences, we also worked with our Seattle team to produce a microsite experience that would allow those not in attendance to get a taste of the phone.
We recently created an experience named RockstAR which features augmented reality and multi-touch technology. It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr), good ole fashioned Rock n Roll and a little 80s video game nostalgia. We also can’t leave out the pink rug – one of the most important parts of any experience.
The application is the first demonstration of the Razorfish Vision Framework (RVF) and it is integrated with our Razorfish Touch Framework (RTF). The experience was featured at several SXSW Interactive Conference 2010 events including the Razorfish and Microsoft parties.
Stay tuned as we’ll be posting a behind-the-scenes tech walkthrough in the next week.
The Razorfish team in Germany partnered with Realtime Technology AG to build configuration experiences for the Audi A1 world premiere at the international motor show in Geneva. They are designed to attract and engage young people and to demonstrate the wide range of customization possibilities of the new Audi.
The first experience is located on the main stage, featuring a 24″ Multi-Touch display allowing users to interact with the car configuration and an additional 65″ display with synchronized high-definition 3d-rendering in real-time to garner even more attention. The complex configuration scenario is wrapped in a simple and easy-to-use interface. The application is based on Windows 7 and the Razorfish Touch Framework.
The second configurator runs on Microsoft Surface and is based on the Audi A4 configurator. The multi-user environment allows individuals to place physical tokens on the table and configure their favorite A1 in a collaborative way. The extravagant competition kit adds exciting new possibilities to spice up the user’s virtual car.
Both configurators can be seen live at Geneva Motor Show until March 14, 2010.
Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event.
Members of the press and blogging community have been recording video of the experience throughout the conference. These videos have begun appearing online – here are a couple of the videos we’ve found: