Anticipation has been building for years.

The expectation has always been that our lives will be transformed by new technologies. Everything from travel to sports and entertainment would be made new again…redefined.

And now, thanks to Delta and Madison Square Garden in partnership with Razorfish, that time has finally arrived.

Delta Air Lines’ Touch the Future of Travel and a newly refreshed yet still iconic Madison Square Garden is here.

In addition to the 11,000 square foot lounge which features select menus, multi-screen event coverage, and a clear view of professional athletes entering the arena through a glass hallway, we’ve created a unique experience for VIPs.

A personalized, curated way for travelers to discover new destinations, collecting content from around the globe and enjoying fantastic vistas that transport them into the magic of destination travel and discovery.

Delta’s Touch the Future of Travel is about unique inspiration, easier access to what you want, when you want it, and sharing travel ideas with friends…and Razorfish with Delta is making it all happen.

We recently partnered with London-based technology company, Bodymetrics, to develop a means for online shoppers to buy clothes from the comfort of their couch. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit?

Yup, thanks to BodyMetrics’ 3D body-scanning technology, which is based off of the same PrimeSense scanners and camera tech as the Microsoft Kinect, shoppers are able to have their body dimensions scanned in and saved to an online profile. Just think of it like the transport room in Star Trek … if Scotty had a bit of an online shopping problem.

Once users have created their profile and saved their body data, they can virtually try on a wide range of clothing types such as jeans, dresses, skirts and tops from tons of partner retailers. As each piece of clothing is mapped to the on-screen avatar’s body, the user is able to see the exact fit of the item thanks to a visual overlay that depicts the tight spots of the garment. No more guessing games when you buy that pair of jeans online – you get the perfect fit, every time.

The icing on the cake – retailers get to benefit from a drastic drop in their store return rates since their customers can finally purchase with confidence. That, coupled with the exponential momentum and increased basket-size of eCommerce purchases means great things for apparel companies. Plus, you don’t have to listen to some phony sales associate squawking about how fabulous you look in those jeans – just take a look for yourself!

When it comes to travel, people care more about where they’re going than how they’re getting there. Delta Airlines understands this and asked Razorfish’s Emerging Experiences team to create an engaging experience for the WIRED Holiday Store in NYC. We wanted to tap into users’ imagination and sense of playfulness so that they walk away from the experience thinking about what kind of destinations they want to go to next and, of course, Delta.

In four (4) weeks we concepted, designed, developed and launched The Untravel Idea – a new, personal way for leisure travelers to encounter destinations. We wanted users to touch the future of travel.

The experience gives people an open-ended, creative experience that puts the user in control. First users choose the type mood they are looking for on their next getaway. From there users can select from a wide variety of relevant words that match their mood, and when put together, show them a range of destination possibilities. The result is a beautiful montage of photographic imagery that will transport the user’s imagination.

To extend the experience beyond the store, users are prompted to use their mobile device to snap a pic of a QR tag associated with each destination that allows them to explore additional destination info, video and travel packages.

The event was a complete success. People couldn’t wait to see where Delta would take them next. The Takeaway – Delta is not just an airline; they’re giving me new ways to discover travel destinations.

This is the future of travel … and it’s just the beginning.

Our team was asked to help launch the Microsoft Windows Phone 7 project at Mobile World Congress 2010. The project was a whirlwind experience – starting with 5 weeks of design/development and 11 days of deployment and support that spanned 2 continents and countless late nights. It was all worth it when Steve Ballmer made the introduction and we were all a part of history as the next generation in mobile experiences was announced to the 50k MWC attendees and a larger worldwide audience.  The people lucky enough to be in attendance couldn’t wait to get their hands on the experience we built.

We setup 10 touchscreens in 2 locations and the experiences were in constant use. Microsoft has since taken the touchscreens to countless other events including MIX10, SXSW 2010, CES, CTIA and many many more.

In addition to the touchscreen experiences, we also worked with our Seattle team to produce a microsite experience that would allow those not in attendance to get a taste of the phone.

We recently created an experience named RockstAR which features augmented reality and multi-touch technology. It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr), good ole fashioned Rock n Roll and a little 80s video game nostalgia. We also can’t leave out the pink rug – one of the most important parts of any experience.

The application is the first demonstration of the Razorfish Vision Framework (RVF) and it is integrated with our Razorfish Touch Framework (RTF). The experience was featured at several SXSW Interactive Conference 2010 events including the Razorfish and Microsoft parties.

Stay tuned as we’ll be posting a behind-the-scenes tech walkthrough in the next week.

The Razorfish team in Germany partnered with Realtime Technology AG to build configuration experiences for the Audi A1 world premiere at the international motor show in Geneva. They are designed to attract and engage young people and to demonstrate the wide range of customization possibilities of the new Audi.

The first experience is located on the main stage, featuring a 24″ Multi-Touch display allowing users to interact with the car configuration and an additional 65″ display with synchronized high-definition 3d-rendering in real-time to garner even more attention. The complex configuration scenario is wrapped in a simple and easy-to-use interface. The application is based on Windows 7 and the Razorfish Touch Framework.

The second configurator runs on Microsoft Surface and is based on the Audi A4 configurator. The multi-user environment allows individuals to place physical tokens on the table and configure their favorite A1 in a collaborative way. The extravagant competition kit adds exciting new possibilities to spice up the user’s virtual car.

Both configurators can be seen live at Geneva Motor Show until March 14, 2010.

Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event.

Members of the press and blogging community have been recording video of the experience throughout the conference. These videos have begun appearing online – here are a couple of the videos we’ve found:

• http://www.youtube.com/watch?v=M-30XRO4Wxw
• http://www.youtube.com/watch?v=HDYgMGUCvj4
• http://www.youtube.com/watch?v=lYW2hL9ZTPE
• http://www.youtube.com/watch?v=gkHmmjRhgLk
• http://www.youtube.com/watch?v=RDLG9vJohjE

After a long night of celebrating the successful launch of Windows Phone 7 Series in Barcelona, we are back at the Windows Phone booth at Mobile World Congress. The crowds are still huge and the experiences are running great. Each experience is collecting touch and interaction information in the background – we are going to begin processing this information to determine how many sessions we are seeing, average session time, the most popular areas of the experience, etc. We will use this information as a guide to optimize the experience for the next event.

The Windows Phone team is showing live projected demonstrations of the device in the theatre area – these demonstrations are attracting huge crowds.

Members of the press camped out at the Windows Phone press lounge located across the plaza from Mobile World Congress. Because of the huge turnout for the announcement, much of the press watched the launch event live from the downstairs press lounge. After the show, we launched 6 experiences at this location allowing members the press to touch and interact with Windows Mobile 7 Series for the first time.

Members of the press who weren’t able to watch the event in the theatre or the press lounge huddled around screens outside in the reception area. We went live with 2 experiences at this location.

Conference attendees watching the event live at the Windows Phone booth at Mobile World Congress. We had an additional 2 experiences running at this location.

Cameras were out as the interface was unveiled for the first time. The phone interface design was kept a secret up until launch day. Preventing pictures and other leaks of information from making it to the press turned out to be a huge undertaking. The Windows Phone team went to great lengths to prevent leaks – in fact, many of the Microsoft employees working on the team never had the opportunity to see the interface until launch day. We based our experience off of some hands-on time in Redmond and videos of the experience. Our team was able to reverse-engineer the design, animation and interaction of the user interface. Accuracy was extremely important and we had to ensure the design and motion in our experience was a perfect re-creation of the experience on the actual device. We built the experience on top of the Razorfish Touch Framework. Using the framework allowed us to rapidly develop the application from scratch in under 4 weeks.

The product launch was a huge success and the Windows Phone team has been celebrating in Barcelona. The reaction from the press and blog community has been overwhelmingly positive. The conference is far from over but so far we are off to a great start!

Greetings from Mobile World Congress in Barcelona!

We are excited to announce that we’ve been working with Microsoft on the launch of their next-generation mobile operating system, Windows Phone 7 Series. Steve Ballmer and the Windows Phone team announced Windows Phone 7 Series moments ago. As part of the launch, we’ve unveiled multi-touch experiences which emulate the user interface of the mobile devices. These experiences allow conference attendees and members of the press to experience Windows Phone 7 Series for the first time, flicking and gesturing through the 3D user interface and learning about the key features of the operating system on 40″ monitors.

Be sure to check out the Windows Phone 7 Series experience at the Microsoft booth (#1D19). Also join us at Hotel Catalonia (across the plaza from the MWC event) where the Windows Phone team is hosting members of the public and press for hands-on demonstrations of Windows Phone 7 Series.

We’ll be updating throughout the day with behind-the-scenes photos and videos from the booth and press events – stay tuned!

8:11am (+1 GMT) – Day 1, World Mobile Congress.  Steve Dawson (Technology Lead, Razorfish Emerging Experiences) and Luke Hamilton (Creative Lead, Razorfish Emerging Experiences) at the Windows Phone booth early in the morning (see below).  The Razorfish team collaborated closely with the Windows Phone 7 team.  Luke, Steve and team put in some late nights and weekends to make the touch experiences come to life. [jonathan hull]

3:59 (+1 GMT) – holy cow there are droves of people watching the press conference! (see below) [lesley young]

4:20 (+1 GMT) – the Windows Phone 7 Series touchscreen experience is live! [@stevedawson]

4:21 (+1 GMT) – as well as the online demo of the Windows Phone 7 Series, enjoy! [@lhamilton]

4:43 (+1 GMT) – having fun watching all the press interact with the giant 40″ demo of the phone (see below) [@lhamilton]

5:15 (+1 GMT) – we just posted pictures from the launch event setup to our flickr account … its been a tough, but fun 6 days [@lhamilton]

5:32 (+1 GMT) – users getting a hands on demo of the actual phone experience [@stevedawson]

5:58 (+1 GMT) – the Windows Phone team giving interactive demos on the big ass phone (see below) [jonathan hull]

Hey, we’re going offline now, thanks so much for the touchscreen and online teams in Atlanta, Austin, Portland and Seattle that made this come together in under 4 weeks.