Retail

Future of Retail: Indoor Positioning with iBeacons

Mar 25, 2014 by in iBeacon, Lab, Mobile, Projection, Retail, Technology

In the Razorfish Emerging Experiences labs, we’ve been prototyping next generation retail experiences that can identify and track consumers with the goal of offering timely and relevant information. Using Bluetooth Low Energy (BLE) indoor location-based tracking, we’re able to see movements and identities of smartphones throughout retail environments. Our systems know how many people are in a space (image below), who they are, when they entered, where they went, where they lingered, and when they left. Based on the location of consumers, we can serve contextually relevant content to their smartphones or to displays in their proximity.

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Mobile Integration with Retail

BLE indoor position tracking can integrate mobile experiences into a physical retail space. With indoor location tracking, mobile wayfinding can help guide consumers to items in their mobile wish list or even to less-crowded checkout lines. Consumers could use their mobile devices to signal for help, and associates can use location tracking (image below) to find the customer. Displays near a consumer could recognize them and display messages relevant to their shopping history and accept content that is pushed to them from mobile devices.

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Retail Metrics

BLE indoor tracking allows for in-store metrics tracking that is tied to the identity of a customer. Data can be collected from a customer’s entire shopping visit, instead of only at the checkout line. In the image above, a server tracks the movement of a smartphone from the moment it enters and can collect metrics on dwell times, traffic hot spots, and indoor location history. When retail locations connect this data to POS metrics they could track how long each purchase decision took as well as what other products a customer considered during their visit by tracking linger times in front of products that were not purchased. Retail locations could track the effectiveness of in-store messaging, end cap linger times, and incentives that are pushed to smartphones in-store. BLE indoor tracking can also help associates better service customers. By accessing real-time indoor tracking data, associates can optimize where they need to be to offer assistance and guide sales. When engaged with a customer, associates could also see what in-store items a customer was mostly likely interested in.

We’re excited to work with these new technologies and along the way, find better ways for retailers to more effectively connect with consumers.

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Can’t Make it to SFO? Experience Flight Deck Right Here

Mar 25, 2014 by in 5D, Experience Design, Kinect, Multi-touch, Portfolio, Projection, Retail, Technology, Touchscreen, Travel

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While Flight Deck is best experienced in person, you can get a quick fly-through of the experience right now. What is Flight Deck? Read all about it here.

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Audi City Berlin Launched

Feb 05, 2014 by in 5D, Experience Design, Microsoft Kinect, Mobile, Multi-touch, News, Portfolio, Retail, Technology, Touchscreen

First London, then Beijing and now Berlin: Audi City has transformed the dealership experience in ways never before seen. It’s delivered by one of the most technologically advanced retail environments ever created and features a variety of multi-touch displays for configuring your Audi from millions of possible combinations. Personalize your Audi then toss it onto one of the floor-to-ceiling digital “powerwalls” to visualize and explore your configuration at a true 1:1 scale. Audi City is a true dealership of the future and an effort we are proud to be part of.

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RZRShop Highlights from NRF

Jan 27, 2014 by in 5D, Augmented Reality, Experience Design, Kinect, Mobile, Multi-touch, News, Portfolio, Projection, Retail, Technology, Touchscreen

From a surfboard designer that comes to life right before your eyes, to a one-of-a-kind, dual screen Kinect beach soccer game, RZRShop was a huge hit at this year’s National Retail Federation Annual Convention and Expo. Check out some of the highlights.

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Experience The Future of Travel with San Francisco International Airport’s Flight Deck

Jan 24, 2014 by in Experience Design, Kinect, Multi-touch, News, Portfolio, Projection, Retail, Technology, Touchscreen, Travel

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The assignment was, well, not so simple. Design and build a fully immersive, best in class, innovative future travel experience for passengers bustling through one of the busiest and fastest growing airports in the country — San Francisco International. The Flight Deck will serve as the gateway experience to the newly renovated Terminal 3, Boarding Area E (or Terminal 3E as it’s known as).

When the Emerging Experiences team was contracted by Hensel-Phelps, one of the largest general contractors and construction managers in the United States, to create this experience we could not have been more excited. For a multi-disciplinary team like us, built of experience designers, creatives, techies, and passionate people that love to collaborate and deliver unexpected, delightful experiences, this project screamed open canvas. Our team is built for these challenging, yet experimental and fun engagements. And the fruits of the tight collaboration between tech and creative shine bright. Literally. Through a 20,000 lumen projector onto oversized panels of glass displaying real-time flight data.

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So just what is Flight Deck? The SFO Flight Deck is composed of three distinct but connected digital experiences — an interactive and real time large scale projection (you can’t miss it), six multi-touch kiosks that are rich with beautiful content, and a mobile takeaway component for those on the go. The entire experience resides in Terminal 3, but the projected visualization serves as a beacon calling all SFO guests to contribute to the global SFO travel story. Content in all three experiences encompasses the entire airport and extends its reach into the city of San Francisco and global destinations.

In order to serve the wide gamut of travel guests, the team operated under the following experience pillars at all times. If an idea did not fit under two or more of these pillars, it hit the floor.

1. Quick and meaningful interactions should maintain quality and depth.
2. Playful collaborations should be maintained throughout the experience.
3. Your personal narrative is part of the SFO story.

Why? As mentioned earlier, the assignment was not so simple. Today’s travelers are in a rush. How and why do we make busy passengers take the time to stop and engage? Inspired by the golden age of travel, when it was considered a magical thing and an experience to do so, we wanted to bring back the joy of the travel experience.

SFO is the just the airport to foster that joy. Featuring an on-site museum with collections that could rival most of the best metropolitan museums we’ve ever visited, we were allowed to dig in to the archives of hundreds of photos of the museum’s aviation collection. And we bring a lot of these golden moments to guests in Flight Deck, hoping they take the time to smile and remember the transformative and magical experiences that travel can bring.

Grand Opening

Terminal 3E is scheduled to open for passengers on January 28, but folks were able to get a sneak peek at the T3E Community Day on Saturday, January 25th. The Flight Deck was a huge hit for folks of all ages, some of which said they plan on coming a bit early on their next flight out of SFO just so they could explore it more. Check out our updates from the event on Twitter and Facebook, and be sure to vote for your favorite feature in Terminal 3 here (guess what we voted for?).

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The Biggest Thing in Retail is Actually Pretty Small: Welcome to #RZRShop

Jan 13, 2014 by in 5D, Experience Design, Kinect, Microsoft Surface, Mobile, Multi-touch, Near Field, News, Portfolio, Retail, Technology, Touchscreen

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For this year’s National Retail Federation Annual Convention and Expo, we’ve built a highly interactive, surf-and-sand-inspired shopping experience. Built inside a uniquely portable container, RZRShop creates big moments inside a smaller, more nimble retail footprint. Digital meets physical with a Perceptive Pixel-powered surfboard designer that comes to life right before your eyes. And battle lines are drawn with a one-of-a-kind, dual screen Kinect beach soccer game and smart vending experience. Powered by the Razorfish 5D Retail Platform, RZRShop seamlessly connects a variety of devices to attract customers, drive product engagement and arm store associates with more contextualized tools. The end result is a fun and personal experience—the way shopping should be.

Visit emergingexperiences.com/rzrshop for more information, and visit us in Microsoft booth #2703 to experience RZRShop for yourself.


Big Ideas Come in Small Packages

Jan 08, 2014 by in 5D, Experience Design, Microsoft Kinect, News, Retail, Technology, Touchscreen

NRF Container

Our container arrived at New York’s Javits Center this morning where our team is prepping for next week’s National Retail Federation annual convention and expo. What’s in the container? Stay tuned.

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We’re Building the Next Big Thing

Jan 07, 2014 by in 5D, Experience Design, Kinect, Microsoft Kinect, Multi-touch, Retail, Technology, Touchscreen

Stay tuned to find out what it is.


Some highlights from retail’s big show

Jan 16, 2013 by in 5D, News, Retail, Technology

After weeks of hard work, sleepless nights and countless cups of coffee, we unveiled the latest iteration of our groundbreaking 5D Retail Experience Platform at Retail’s Big Show: The National Federation of Retail’s 102nd Annual Convention & EXPO. We had fun showing off  how 5D can customize, personalize and seamlessly synchronize the shopping experience, the biggest hits being the co-shopping feature and our synchronized transparent displays. We’re preparing a post focusing on some of the emerging trends in retail, but wanted to share some of the highlights from the two day event. If you weren’t able to make it in person, you can check out the experience here: emergingexperiences.com/5D. And be sure to follow us on Twitter and Facebook for all the latest news and events coming from the Razorfish Emerging Experiences Group.

 

Creating the next big thing in retail is no easy task, but when you get to work with some amazing technology, it can be a lot of fun. Pictured above, Razorfish Emerging Experiences Associate Director Ryan Kellogg is seen hooking up our brand new transparent displays.

 

Some of the amazing brands that received a hands-on demonstration included Macy’s (pictured above with CEO Terry Lundgren on the far right), Ralph Lauren, Lowes, Walmart, Tesco, Toys“R”Us, Estée Lauder, Louis Vuitton, Loreal, UNIQLO, H&M, Levi’s, Wells Fargo, Staples, Total Wine, Swarovski, Gucci and Moods of Norway… just to name a few.

 

We presented the 5D platform to dozens of international delegations, including this one from Brazil (which had to be translated in real-time).

 

Our experience was one of the most popular at the event and was visited frequently by the media, including American Public Media’s Marketplace (seen above with Razorfish Emerging Experiences Vice President Jonathan Hull).

 

And when it was all over, we had the fun task of tearing it all down (which was a lot faster than putting it all up).

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Bringing 5D to Life at NRF

Jan 14, 2013 by in 5D, Augmented Reality, Experience Design, Kinect, Microsoft Kinect, Microsoft Surface, Multi-touch, Near Field, News, Portfolio, Retail, Technology, Touchscreen

Get your hands on the 5D experience by embarking on a unique shopping journey that utilizes a variety of platforms and technologies, including a first of it’s kind, seamlessly-synchronized transparent interactive display wall. It’s located in the Microsoft booth (1005) on Level 3. And to see more of 5D in action, head on over to emergingexperiences.com/5D.

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