Razorfish + Emerging Experiences

The Razorfish team in Germany partnered with Realtime Technology AG to build configuration experiences for the Audi A1 world premiere at the international motor show in Geneva. They are designed to attract and engage young people and to demonstrate the wide range of customization possibilities of the new Audi.

The first experience is located on the main stage, featuring a 24″ Multi-Touch display allowing users to interact with the car configuration and an additional 65″ display with synchronized high-definition 3d-rendering in real-time to garner even more attention. The complex configuration scenario is wrapped in a simple and easy-to-use interface. The application is based on Windows 7 and the Razorfish Touch Framework.

The second configurator runs on Microsoft Surface and is based on the Audi A4 configurator. The multi-user environment allows individuals to place physical tokens on the table and configure their favorite A1 in a collaborative way. The extravagant competition kit adds exciting new possibilities to spice up the user’s virtual car.

Both configurators can be seen live at Geneva Motor Show until March 14, 2010.

As part of our rapid prototyping process we will sometimes shoot quick little videos to share with our clients - its easier than hauling equipment all over the country ;). This video was shot on one of our 55″ multi-touch displays for the Windows Phone team just before heading over to Mobile World Congress in Barcelona.

Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.

The Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.

As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.

Watch the above video as we walk you through the Razorfone experience. We’d love to hear your feedback!

The Razorfish EE team has been kicking the tires on Windows 7 for almost a year prior to product launch. With great success we’ve been running the Razorfish Touch Framework (RTF) on Windows 7 across a number of multi-touch displays. Recently our Neue Digitale office in Germany had the opportunity to port the Audi Configurator Surface experience to Windows 7 for the Windows 7 launch event. Utilizing the RTF, the team was able to bring the Microsoft Surface experience to Windows 7 in under a week. This makes the Audi Configurator, not only the first Windows 7 multi-touch application on the German market, but also a tool which is hardware independent and can be installed on a variety of multi-touch enabled devices.

We also had the opportunity to test drive with an experimental multi-touch hardware device named “dreaMTouch” manufactured by Elektrosil Systeme der Elektronik GmbH for the Windows 7 launch. We recently worked with the device for the DMEXCO (Digital Marketing Exposition Conference) in Germany where we showcased the Razorfashion application and our other multi-touch experiences. The device supports an incredible 32 simultaneous touches on a 46″ screen. The device itself only measures a few inches thick. The dreaMTouch is now available for purchase.

Check out more pictures of the Windows 7 Launch Event featuring the Audi Car Configurator.

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

Watch the above video as we walk you through the Razorfashion experience.

See it. Love it. Share it. Find it.

model photo credit: *katanaz-stock

The objective of the Zune Interactive Kiosk project was to create a self-service, interactive kiosk that demonstrates Zune in a variety of retail locations. The attract loop captures and holds the attention of shoppers. Once the shopper engaged with the kiosk, they are educated on the core features of Zune through the use of interactive demos.

The customer is presented with an interactive experience that leverages Zune’s innovative product features, like the largest screen for video playback and wireless music sharing. The customer is provided with detailed product information on the key differentiators from iPod. In addition, unique creative executions were used to build the brand using innovative technology, for example, the use of 3-D modeling. The experience was extensible to allow for easy content updates in order to increase retention and repeat visitors.

Trans World Entertainment Corporation asked Razorfish to design a touch-screen user interface and front-end application for their next generation Listener Viewing Station. We designed an engaging and intuitive touch-screen interface that allowed:

• users to listen to music, view movie trailers and preview games through search and browse functionality or by scanning a product
• the purchase of digital downloads and placing of special orders on out-of-stock items
• Scan and Win, through recognition of a customer loyalty card
• seamless display on a PC-based kiosk or custom-made tablet device
• easy customization through use of color, typography and logo, to reflect additional TWEC retail brands
• integration with 3rd party database and related store systems

The result was a overwhelmingly successful launch - the viewing station had exceptional customer adoption and acceptance.