Extending social experiences to the digital out-of-home and retail environment is a growing trend. One of the advantages of Microsoft Surface over other technologies is supporting engaging social experiences. The table-top form-factor and massively multi-touch input (more than 52 concurrent touches) lends itself well to support multi-user social interaction. Here are some of the ways we have used Microsoft Surface to support social experiences.
At the 2008 Razorfish Client Summit, the Seattle office created a social experience that allowed attendees to place their badge on Surface to enter a raffle for a free XBOX and bid on guitar signed by the “fifth Beetle” George Martin. In addition, attendees could form connections between eachother using the Surface table – as connections were made, behind-the-scenes we would e-mail each attendee the other person’s contact information. The client summit experience was extended for the Razorfish Atlanta Open House. Badges were tagged and guests congregated around the table to exchange information and connect with people that shared similar interests.
Recently our friends in the Neue Digitale / Razorfish in Germany created a social application for the Microsoft Xtopia conference named “Event Connect” that allowed attendees to access their Facebook account on Surface. Users could exchange photos of the event and send friend requests to eachother within the experience. This same experience was recently re-skinned by the Austin office and featured at the 2009 Razorfish SXSW party.
The Amnesia Razorfish office in Australia printed Surface tags on their business cards . When placed on Surface, these cards can access a variety of social feeds, including blog posts, Twitter updates and photos from Flickr. Check out video of the application here.