Since we were running the experience in the Microsoft booth, we decided to add some new characters – the most popular of which being Steve Ballmer:
We used the experience as a way to engage with conference attendees and demonstrate an innovative use of Microsoft Tag technology. As conference attendees had their RockstAR snapshot taken, we’d ask them to download the tag reader application to their mobile device. Afterwards, they could take a snapshot of the Microsoft Tag and retrieve their photo. We took over 300 photos at the event.
The RockstAR experience is another example of how you can use tag technology to extend an interactive in-store experience to a customers’ mobile device. Wishlists, shopping carts, mobile content delivery, product ratings & reviews and wayfinding are some of the examples of how tag technology can be used to change the way people shop in retail.
Check out our pictures from the event.