Tag: Neue Digitale

Audi A1 Multi-Touch Configurators at Geneva Motor Show 2010

Mar 08, 2010 by in Microsoft Surface, Multi-touch, News, Portfolio, Touchscreen

The Razorfish team in Germany partnered with Realtime Technology AG to build configuration experiences for the Audi A1 world premiere at the international motor show in Geneva. They are designed to attract and engage young people and to demonstrate the wide range of customization possibilities of the new Audi.

The first experience is located on the main stage, featuring a 24″ Multi-Touch display allowing users to interact with the car configuration and an additional 65″ display with synchronized high-definition 3d-rendering in real-time to garner even more attention. The complex configuration scenario is wrapped in a simple and easy-to-use interface. The application is based on Windows 7 and the Razorfish Touch Framework.

A1 to drive

A1 to drive

Audi A1

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The second configurator runs on Microsoft Surface and is based on the Audi A4 configurator. The multi-user environment allows individuals to place physical tokens on the table and configure their favorite A1 in a collaborative way. The extravagant competition kit adds exciting new possibilities to spice up the user’s virtual car.

A1 Surface

A1 Surface

A1 Surface

Both configurators can be seen live at Geneva Motor Show until March 14, 2010.


Razorfish & Audi Take Windows 7 for a Spin!

Nov 05, 2009 by in Multi-touch, News, Touchscreen

Windows 7 Launch Event, Germany

 

The Razorfish EE team has been kicking the tires on Windows 7 for almost a year prior to product launch. With great success we’ve been running the Razorfish Touch Framework (RTF) on Windows 7 across a number of multi-touch displays. Recently our Neue Digitale office in Germany had the opportunity to port the Audi Configurator Surface experience to Windows 7 for the Windows 7 launch event. Utilizing the RTF, the team was able to bring the Microsoft Surface experience to Windows 7 in under a week. This makes the Audi Configurator, not only the first Windows 7 multi-touch application on the German market, but also a tool which is hardware independent and can be installed on a variety of multi-touch enabled devices.

 

Windows 7 Launch Event

 

We also had the opportunity to test drive with an experimental multi-touch hardware device named “dreaMTouch” manufactured by Elektrosil Systeme der Elektronik GmbH for the Windows 7 launch. We recently worked with the device for the DMEXCO (Digital Marketing Exposition Conference) in Germany where we showcased the Razorfashion application and our other multi-touch experiences. The device supports an incredible 32 simultaneous touches on a 46″ screen. The device itself only measures a few inches thick. The dreaMTouch is now available for purchase.

 

Windows 7 Launch EventWindows 7 Launch Event

 

Check out more pictures of the Windows 7 Launch Event featuring the Audi Car Configurator.


We’re Taking the Show on the Road

Nov 05, 2009 by in News

Microsoft Vendor Fair

 

We’ve been busy traveling the globe demonstrating our touch experiences. The reaction from clients and the industry has been great – we’ve met some wonderful people along the way. Recently we were at the Microsoft Vendor Fair showing our Surface and vertical multi-touch experiences. With the Windows 7 release, the excitement within Microsoft is understandable. Much like our other clients, we’re working with Microsoft in realizing the potential of touch related experiences from a sales and marketing perspective. To see evidence of this look no further than the Microsoft retail store.

 

dmexco

 

Razorfashion goes international. We jumped at a chance to support our Neue Digitale team in Germany at DMEXCO (Digital Marketing Exposition Conference). To support the effort, we’ve been working with a company in Germany on an experimental multi-touch device named dreaMTouch. Once we figured out how to get the pre-release device through customs, we were able to integrate the hardware with the Microsoft-based Razorfish Touch Framework in under a day. Since integrating with the hardware was so easy, we decided to feature the Razorfashion application during the conference as well.

 


Audi Car Configurator on Surface

Sep 28, 2009 by in Microsoft Surface, Multi-touch, Portfolio, Technology

Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA – the world’s leading automotive fair.

Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface. Special perspectives allow a more detailed view for specific components, for example for configuring rims or taking a closer look at interior details.

To control the actual car configuration process users can place multilingual tokens on the table. All available options appear around the token and can be selected by touching or rotating the physical token.

The final car configuration is projected on an external High Definition display, attracting and engaging other visitors.


Creating Social Experiences using Microsoft Surface

May 02, 2009 by in Experience Design, Microsoft Surface

Extending social experiences to the digital out-of-home and retail environment is a growing trend. One of the advantages of Microsoft Surface over other technologies is supporting engaging social experiences. The table-top form-factor and massively multi-touch input (more than 52 concurrent touches) lends itself well to support multi-user social interaction. Here are some of the ways we have used Microsoft Surface to support social experiences.

At the 2008 Razorfish Client Summit, the Seattle office created a social experience that allowed attendees to place their badge on Surface to enter a raffle for a free XBOX and bid on guitar signed by the “fifth Beetle” George Martin. In addition, attendees could form connections between eachother using the Surface table – as connections were made, behind-the-scenes we would e-mail each attendee the other person’s contact information. The client summit experience was extended for the Razorfish Atlanta Open House. Badges were tagged and guests congregated around the table to exchange information and connect with people that shared similar interests.

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Recently our friends in the Neue Digitale / Razorfish in Germany created a social application for the Microsoft Xtopia conference named “Event Connect” that allowed attendees to access their Facebook account on Surface. Users could exchange photos of the event and send friend requests to eachother within the experience. This same experience was recently re-skinned by the Austin office and featured at the 2009 Razorfish SXSW party.

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The Amnesia Razorfish office in Australia printed Surface tags on their business cards . When placed on Surface, these cards can access a variety of social feeds, including blog posts, Twitter updates and photos from Flickr. Check out video of the application here.

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