One of the questions we constantly asked ourselves was how we could utilize Microsoft Surface as an easy and collaborative sharing platform. Surface is a product designed for social environments, attracting and engaging people to take a seat around the table and interact. As smartphones take over the mobile market, it’s important to recognize that people expect to have intuitive ways to connect their handsets and share pictures, information or other data. But we still haven’t seen a solution which leverages the whole Surface potential to create a compelling mobile sharing experience.
This is where our newly developed Amnesia Connect platform comes in. It demonstrates the most seamless and visual sharing opportunities a Surface table can probably provide. With support for any number of mobile devices, users can literally see-through their device and share content as easy and tactile as it can get. It is perfectly suited for sharing visual data like images and video, but works for any other type of content as well.
At the moment we support iPhone and iPad devices and are currently evaluating other platforms as well. But we can already tell that it’s heart-warming to see Microsoft’s and Apple’s devices playing so nicely together and we can’t wait to throw other players into the mix as well.
Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA – the world’s leading automotive fair.
Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface. Special perspectives allow a more detailed view for specific components, for example for configuring rims or taking a closer look at interior details.
To control the actual car configuration process users can place multilingual tokens on the table. All available options appear around the token and can be selected by touching or rotating the physical token.
The final car configuration is projected on an external High Definition display, attracting and engaging other visitors.
We just passed the one year anniversary of the launch of the AT&T Surface Experience – the first public deployment of Microsoft Surface. To celebrate the anniversary, we are posting some behind-the-scenes pictures of the launch.
The teams on launch night consisted of representatives from AT&T, Microsoft and Razorfish. The launch night activities included unpacking and setup of the Surface devices, construction of the fixtures, installation of the Surface application and the deployment of the Surface application content from the centralized content management system. Despite some network glitches and last-minute content changes, the launch was a huge success. Each location opened their doors the following morning to a wave of customers and media.
A childhood favorite – Table Toss – is transformed using Microsoft Surface technology. Like the old fashioned game, Surface Table Toss involves players taking turns at tossing a bean bag towards a target. However, in this version, the target is a bulls-eye created on a very expensive table (Note: No Surface tables were injured in the making of this game). Scoring is determined by the distance of each bean bag from the center bulls-eye. Each bean bag contains a unique Microsoft Surface tag to associate the score to each player. The combination of a baseball theme and photo-realistic particle effects creates a one-of-a-kind experience on Surface. While this game is fun for the whole family, we do not recommend throwing other items at the table, even if you lose.
Microsoft Surface Financial Services application is a joint development between Microsoft and Razorfish. It is an innovative and engaging solution to present banking products to customers within a rich multi-touch experience. It is the first application to receive the official Surface certification and is now available on the Surface partner community site. Check out the video below for a quick walkthrough of the key features of the application.
The experience is deployed in the lobby of bank branch locations. The application introduces you to the full range of financial products by guiding you through the process of selecting the financial products or life tasks that represent the 360-degree view of your financial world. While waiting for a bank associate, the Surface application can begin the process of education and can provide a rich interactive and engaging experience compared to traditional financial brochures and inserts.
Various bowls of tokens are provided at each Surface table – the tokens are customizable, cheap and easy to produce. The tokens not only drive the experience on Surface through the use of object recognition – they also serve to provide a branding piece that customers will take out of the bank location. The tokens serve as a topic of discussion with friends and family about the Surface experience at the banking location – this makes the experience inherently “social” by encouraging word-of-mouth discussions around the application and the financial services products. The tokens also serve as a reminder to the customer to get in touch with their bank representative – this can be encouraged by providing the bank branch phone numbers on each token.
As the customer interacts with the application, they are guided through the process of building their financial profile from the broad array of financial services products. Once a banking associate is available, they can sit with the customer and begin discussing the products that are of interest to the customer. The application takes advantage of the social aspects of Microsoft Surface by allowing for collaboration between the customer and bank executive through the use of user experience design concepts. Interactive content like videos and financial calculators are provided in the experience with the ability to extend the Surface content through the use of mobile integration and email.
Another benefit of this application is the use of existing bank collateral, like mortgage brochures, which can be easily be tagged and recognized by Surface, to drive an interactive mortgage calculator experience. In addition, direct mail campaigns can integrate into the Surface experience by tagging the individual mailer items. When customers bring in the mailer campaigns, they receive a personalized experience. The integration with direct mail can drive increased traffic into bank branch locations. In addition, direct mail campaign conversions are measurable through the use of tracking and analytics built into the Surface application.
Another important purchasing decision around bank services is determining where bank branch and ATM locations exist within the community. Through the use of an interactive map, customers can be reassured that bank branch and ATM locations exist close to their home and workplace. Locations on the map provide additional information, including the street address and hours-of-operation of each branch.
Stay tuned for a future video regarding the strategy, user experience and technology considerations that went into making the Microsoft Surface Financial Services experience.
With an abundance of plan and phone choices, shopping for cell phone service can require a lot of time. However, this award-winning in-store solution streamlines the sales process by enabling customers to make informed decisions around wireless technologies. The solution combines Microsoft Surface technology with an innovative and engaging user interface. It is the first Surface application to be deployed and remains the largest deployment to date (50 tables in 12 stores).
Check out the video walkthrough of the AT&T Retail Surface Experience above. We provide an in-depth walkthrough of the experience and cover some of the environmental, user experience and technology considerations when developing applications for the Microsoft Surface platform.