Mobile continues to demonstrate its growing importance with many different audiences. People are buying smartphones, texting like mad, and choosing the phone over the PC for web browsing at a surprising clip. All of this points to a need to take mobile ever more seriously. At the same time, the possibilities of mobile display advertising continue to evolve, most recently with mobile rich media formats bursting onto the scene. We’ve gathered some of the best examples of mobile rich media across a wide variety of platforms, networks, and 3rd party specialists – including the Razorfish-built iAd for JCPenney. Check it out.

We recently created an experience named RockstAR which features augmented reality and multi-touch technology. It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr), good ole fashioned Rock n Roll and a little 80s video game nostalgia. We also can’t leave out the pink rug – one of the most important parts of any experience.

The application is the first demonstration of the Razorfish Vision Framework (RVF) and it is integrated with our Razorfish Touch Framework (RTF). The experience was featured at several SXSW Interactive Conference 2010 events including the Razorfish and Microsoft parties.

Stay tuned as we’ll be posting a behind-the-scenes tech walkthrough in the next week.