Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event.
Members of the press and blogging community have been recording video of the experience throughout the conference. These videos have begun appearing online – here are a couple of the videos we’ve found:
1:13pm (+1 GMT) – Day 2, Mobile World Congress. Video of Albert Shum, Director of Mobile Experience Design at Microsoft, using the multi-touch experience built by Razorfish as a tool to explain some of the thinking that Microsoft put into the user interface. Razorfish partnered with the Microsoft team to deliver multi-touch experiences which emulate a Windows Phone 7 Series device. The experience is deployed on multiple 40″ multi-touch displays at Mobile World Congress in Barcelona.
Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.
The Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.
As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.
Watch the above video as we walk you through the Razorfone experience. We’d love to hear your feedback!