Tag: WPF

Windows Phone 7 Series Launch – Day 3

Feb 18, 2010 by in Mobile, Multi-touch, News, Portfolio

Before we left for the evening, we recorded a quick walkthrough of the Windows Phone booth and EMC (Executive Meeting Center) locations where we have touch experiences deployed to support the Windows Phone 7 Series launch event.

Members of the press and blogging community have been recording video of the experience throughout the conference. These videos have begun appearing online – here are a couple of the videos we’ve found:


Windows Phone 7 Series Launch – Day 2

Feb 17, 2010 by in Mobile, Multi-touch, News, Portfolio

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After a long night of celebrating the successful launch of Windows Phone 7 Series in Barcelona, we are back at the Windows Phone booth at Mobile World Congress. The crowds are still huge and the experiences are running great. Each experience is collecting touch and interaction information in the background – we are going to begin processing this information to determine how many sessions we are seeing, average session time, the most popular areas of the experience, etc. We will use this information as a guide to optimize the experience for the next event.

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The Windows Phone team is showing live projected demonstrations of the device in the theatre area – these demonstrations are attracting huge crowds.


Windows Phone 7 Series Launch – Demo of Razorfish Touch Experience

Feb 16, 2010 by in Experience Design, Multi-touch, News

1:13pm (+1 GMT) – Day 2, Mobile World Congress. Video of Albert Shum, Director of Mobile Experience Design at Microsoft, using the multi-touch experience built by Razorfish as a tool to explain some of the thinking that Microsoft put into the user interface. Razorfish partnered with the Microsoft team to deliver multi-touch experiences which emulate a Windows Phone 7 Series device. The experience is deployed on multiple 40″ multi-touch displays at Mobile World Congress in Barcelona.


Windows Phone 7 Series Launch – Day 1

Feb 16, 2010 by in Mobile, Multi-touch, News, Portfolio

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Members of the press camped out at the Windows Phone press lounge located across the plaza from Mobile World Congress. Because of the huge turnout for the announcement, much of the press watched the launch event live from the downstairs press lounge. After the show, we launched 6 experiences at this location allowing members the press to touch and interact with Windows Mobile 7 Series for the first time.

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Members of the press who weren’t able to watch the event in the theatre or the press lounge huddled around screens outside in the reception area. We went live with 2 experiences at this location.

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Conference attendees watching the event live at the Windows Phone booth at Mobile World Congress. We had an additional 2 experiences running at this location.

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Cameras were out as the interface was unveiled for the first time. The phone interface design was kept a secret up until launch day. Preventing pictures and other leaks of information from making it to the press turned out to be a huge undertaking. The Windows Phone team went to great lengths to prevent leaks – in fact, many of the Microsoft employees working on the team never had the opportunity to see the interface until launch day. We based our experience off of some hands-on time in Redmond and videos of the experience. Our team was able to reverse-engineer the design, animation and interaction of the user interface. Accuracy was extremely important and we had to ensure the design and motion in our experience was a perfect re-creation of the experience on the actual device. We built the experience on top of the Razorfish Touch Framework. Using the framework allowed us to rapidly develop the application from scratch in under 4 weeks.

The product launch was a huge success and the Windows Phone team has been celebrating in Barcelona. The reaction from the press and blog community has been overwhelmingly positive. The conference is far from over but so far we are off to a great start!


Windows Phone 7 Series – Launch Event

Feb 15, 2010 by in Multi-touch, News, Portfolio

MWC 2010 Microsoft Booth

Greetings from Mobile World Congress in Barcelona!

We are excited to announce that we’ve been working with Microsoft on the launch of their next-generation mobile operating system, Windows Phone 7 Series. Steve Ballmer and the Windows Phone team announced Windows Phone 7 Series moments ago. As part of the launch, we’ve unveiled multi-touch experiences which emulate the user interface of the mobile devices. These experiences allow conference attendees and members of the press to experience Windows Phone 7 Series for the first time, flicking and gesturing through the 3D user interface and learning about the key features of the operating system on 40″ monitors.

Be sure to check out the Windows Phone 7 Series experience at the Microsoft booth (#1D19). Also join us at Hotel Catalonia (across the plaza from the MWC event) where the Windows Phone team is hosting members of the public and press for hands-on demonstrations of Windows Phone 7 Series.

We’ll be updating throughout the day with behind-the-scenes photos and videos from the booth and press events – stay tuned!

8:11am (+1 GMT) – Day 1, World Mobile Congress.  Steve Dawson (Technology Lead, Razorfish Emerging Experiences) and Luke Hamilton (Creative Lead, Razorfish Emerging Experiences) at the Windows Phone booth early in the morning (see below).  The Razorfish team collaborated closely with the Windows Phone 7 team.  Luke, Steve and team put in some late nights and weekends to make the touch experiences come to life. [jonathan hull]

Steve and Luke at booth

3:59 (+1 GMT) – holy cow there are droves of people watching the press conference! (see below) [lesley young]

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4:20 (+1 GMT) – the Windows Phone 7 Series touchscreen experience is live! [@stevedawson]

4:21 (+1 GMT) – as well as the online demo of the Windows Phone 7 Series, enjoy! [@lhamilton]

4:43 (+1 GMT) – having fun watching all the press interact with the giant 40″ demo of the phone (see below) [@lhamilton]
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5:15 (+1 GMT) – we just posted pictures from the launch event setup to our flickr account … its been a tough, but fun 6 days [@lhamilton]

5:32 (+1 GMT) – users getting a hands on demo of the actual phone experience [@stevedawson]
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5:58 (+1 GMT) – the Windows Phone team giving interactive demos on the big ass phone (see below) [jonathan hull]
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Hey, we’re going offline now, thanks so much for the touchscreen and online teams in Atlanta, Austin, Portland and Seattle that made this come together in under 4 weeks.


Razorfone: Simplifying Buying Decisions in Retail

Nov 23, 2009 by in Experience Design, Multi-touch, Portfolio, Touchscreen

 

Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.

The Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.

As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.

Watch the above video as we walk you through the Razorfone experience. We’d love to hear your feedback!

 


Razorfish & Audi Take Windows 7 for a Spin!

Nov 05, 2009 by in Multi-touch, News, Touchscreen

Windows 7 Launch Event, Germany

 

The Razorfish EE team has been kicking the tires on Windows 7 for almost a year prior to product launch. With great success we’ve been running the Razorfish Touch Framework (RTF) on Windows 7 across a number of multi-touch displays. Recently our Neue Digitale office in Germany had the opportunity to port the Audi Configurator Surface experience to Windows 7 for the Windows 7 launch event. Utilizing the RTF, the team was able to bring the Microsoft Surface experience to Windows 7 in under a week. This makes the Audi Configurator, not only the first Windows 7 multi-touch application on the German market, but also a tool which is hardware independent and can be installed on a variety of multi-touch enabled devices.

 

Windows 7 Launch Event

 

We also had the opportunity to test drive with an experimental multi-touch hardware device named “dreaMTouch” manufactured by Elektrosil Systeme der Elektronik GmbH for the Windows 7 launch. We recently worked with the device for the DMEXCO (Digital Marketing Exposition Conference) in Germany where we showcased the Razorfashion application and our other multi-touch experiences. The device supports an incredible 32 simultaneous touches on a 46″ screen. The device itself only measures a few inches thick. The dreaMTouch is now available for purchase.

 

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Check out more pictures of the Windows 7 Launch Event featuring the Audi Car Configurator.


Introducing the Razorfashion Retail Experience

May 15, 2009 by in Experience Design, Multi-touch, Portfolio, Touchscreen

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

Watch the above video as we walk you through the Razorfashion experience.

See it. Love it. Share it. Find it.

model photo credit: *katanaz-stock


Razorfish Touch Framework

May 04, 2009 by in Multi-touch, News, Technology

At the 2009 Razorfish Client Summit, the Emerging Experiences group announced the availability of the Razorfish Touch Framework. This framework allows for rapid development of rich and engaging touch-based experiences. These experiences can be deployed across a variety of hardware platforms allowing for re-use of code and content.

We have been using the framework on a number of confidential client projects and internal prototypes since early 2009. For the client summit, we were given the opportunity to create a touch experience, we named “Razorfashion,” using the framework and targeted the experience towards the fashion industry. This application is an easily customizable and deployable fashion retail solution which also serves to demonstrate the capabilities of the framework to the public. Be sure to check out the video of the Razorfashion experience. Check back soon for videos and posts about our other cross-platform, multi-touch experiences.

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The Razorfish Touch Framework runs on Windows XP and Vista – there is no need to wait for the availability of native multi-touch support in Windows 7. The framework is built on Microsoft Windows Presentation Foundation (WPF) and provides a core set of touch-enabled controls to jump-start touch-based application development. The complexities of interfacing with specific touch hardware platforms is handled by the framework, allowing the designers and developers to focus on creating rich, engaging next-generation touch experiences.

The following platforms are currently supported:

  • Microsoft Surface
  • NextWindow
  • N-trig
  • Single-touch (Elo, single-touch capacitive, mouse & HID-based hardware)
  • TUIO-based custom multi-touch hardware (touch wall, table top)
  • Multi-point “touchless” platforms

The cross-platform support of the framework is an industry first. Stay tuned for future videos and posts showing the framework in action.

model photo credit: *katanaz-stock