Razorfish + Emerging Experiences

The objective of the Zune Interactive Kiosk project was to create a self-service, interactive kiosk that demonstrates Zune in a variety of retail locations. The attract loop captures and holds the attention of shoppers. Once the shopper engaged with the kiosk, they are educated on the core features of Zune through the use of interactive demos.

The customer is presented with an interactive experience that leverages Zune’s innovative product features, like the largest screen for video playback and wireless music sharing. The customer is provided with detailed product information on the key differentiators from iPod. In addition, unique creative executions were used to build the brand using innovative technology, for example, the use of 3-D modeling. The experience was extensible to allow for easy content updates in order to increase retention and repeat visitors.