The customer is presented with an interactive experience that leverages Zune’s innovative product features, like the largest screen for video playback and wireless music sharing. The customer is provided with detailed product information on the key differentiators from iPod. In addition, unique creative executions were used to build the brand using innovative technology, for example, the use of 3-D modeling. The experience was extensible to allow for easy content updates in order to increase retention and repeat visitors.